Black Friday/Cyber Monday Case Study for 2021
During the 2021 Black Friday/Cyber Monday weekend the doll category saw ad impressions surge, CTR climb from 0.5% to 0.8%, CPC rise ~20% to $0.55, and daily...
Helium 10 Blog
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During the 2021 Black Friday/Cyber Monday weekend the doll category saw ad impressions surge, CTR climb from 0.5% to 0.8%, CPC rise ~20% to $0.55, and daily...
Helium 10 Blog
In early 2022 Ankit Patel and Huy Nguyen disclosed that their Amazon brands generated over $20 million in 2021, achieving 45‑60% YoY growth. By redesigning PPC...
Helium 10 Blog
On Dec 8 2021 Helium 10’s Buzz highlighted Amazon’s new Box‑Level Inventory Placement, which splits pallets into individual cartons routed to multiple...
Helium 10 Blog
Amazon’s newest marketplaces—Amazon.sa, Amazon.ae, Amazon.com.tr, Amazon.pl, Amazon.se, Amazon.com.mx and Amazon.com.br—have posted double‑digit YoY growth in...
Helium 10 Blog
Episode #303 of the Helium 10 podcast (2024) details a "Profit First" cash‑flow system where sellers allocate 10% of each sale to a profit account, 15% to...
Helium 10 Blog
The guide outlines eight Sponsored Products campaign types—Auto, Exact, Phrase, Broad, Product Targeting, Category Targeting, Competitor Targeting, and...
Helium 10 Blog
On Dec 1 2021 the Helium 10 Buzz podcast reported Amazon’s record Black Friday sales and the launch of a fully robotic fulfillment center in Abu Dhabi. It also...
Helium 10 Blog
In Helium 10 podcast episode 302, entrepreneur Melisa Vong revealed how she built a seven‑figure Amazon brand while keeping ad spend under 5 % of revenue. She...
Helium 10 Blog
Effective Dec 1 2021 Amazon’s Terms of Service require sellers of branded items to attach batch invoices within a 30‑day window or face suspension. Walmart...
Helium 10 Blog
Amazon now flags any primary keyword that exceeds 2 % density in titles or bullets and enforces a pure white‑background rule for main images. Project X’s...
Helium 10 Blog
Episode 300 shows that moving the brand to the front of a title lifted a test SKU from position 27 to 19 and added 7 % add‑to‑cart after swapping to a...
Helium 10 Blog
Helium 10 released the second half of its “22 Product Research Strategies for 2022” series, adding twelve new tactics. Tools like Black Box, Xray, Trendster,...
Helium 10 Blog
Amazon Business now lets Professional sellers (US $39.99/mo) create a dedicated Business Profile that appears on the seller name link, storefront pages and...
Seller University
Amazon’s Tax Exemption Program (ATEP) lets professional sellers automatically apply tax‑exempt status at checkout for qualified B2B buyers, removing the need...
Seller University
On November 17, 2021 Helium 10 released a Buzz episode highlighting a pre‑Black Friday discount engine that lifts conversion by ~30%, a 5% brand‑referral...
Helium 10 Blog
During the 2021 holiday rush, a brand added a 15‑second Sponsored Brands video ad, lifting total sales about 25% and raising conversion from 3.2% to 4.1% while...
Helium 10 Blog
In early 2022 Helium 10 released Podcast Episode 298 (starting at 2:50) unveiling the first 11 of a 22‑step product research framework. The tactics use metrics...
Helium 10 Blog
Helium 10 announced the Trusted Partner Directory expansion, now listing vetted providers for photography, PPC management, and brand protection, with early...
Helium 10 Blog
The guide shows how to uncover low‑competition Amazon niches using data: "adjustable laptop stand" had 12,000 monthly searches, a low competition index and...
Helium 10 Blog
Helium 10’s webinar advises sellers to audit the last 30 days of Sponsored Products data, pause keywords below 0.5 % CTR, raise top‑performing bids by 10‑15%,...
Helium 10 Blog