Overview

Amazon’s marketplace network is expanding far beyond the classic US, UK, Germany and Japan sites. Over the last 24 months, new domains in the Middle East, Eastern Europe and Latin America have posted the highest year‑over‑year growth rates on the platform, giving sellers a chance to reach millions of untapped shoppers. Ignoring these emerging markets can leave sellers stuck in saturated arenas while competitors capture fresh demand.

Key Points

• Middle‑East boom — Amazon.sa and Amazon.ae together have outpaced many legacy marketplaces, delivering double‑digit sales growth as the region’s e‑commerce adoption accelerates.
• Turkey’s rapid rise — Launched in 2021, Amazon.com.tr now ranks among the fastest‑growing sites, fueled by a tech‑savvy population and limited domestic alternatives.
• Poland entry — Amazon.pl entered the market in 2021, instantly adding several million new buyers and prompting sellers to duplicate listings for Central‑European exposure.
• Sweden launch — Amazon.se, introduced in 2020, opened a gateway to Nordic shoppers who exhibit high purchasing power and strong mobile‑first buying habits.
• Latin‑American surge — Amazon.com.mx and Amazon.com.br have recorded double‑digit expansion, reflecting rising internet penetration and a cultural shift toward online purchasing in Mexico and Brazil.
• Localized keyword tools — Analytics platforms such as Helium 10 now supply marketplace‑specific search term data for these newer domains, allowing sellers to fine‑tune listings without starting from a blank slate.
• Lower advertising costs — Early‑stage marketplaces typically feature reduced cost‑per‑click rates, enabling brands to achieve profitable ad placements with smaller budgets.
• Cross‑border fulfillment advantage — Amazon’s regional fulfillment centers streamline customs clearance, meaning a US‑based seller can ship to Dubai and have the product qualify for Prime in the UAE within days.
• Regulatory simplicity — Newer sites often adopt streamlined tax registration processes, reducing the administrative burden for sellers expanding internationally for the first time.