Overview

During the 2021 holiday rush, an Amazon seller lifted total revenue by roughly 25% after adding premium video advertisements to its product listings. The experiment proves that concise, high‑quality video can draw more qualified traffic and push conversion rates upward. Sellers aiming to capture holiday demand should evaluate video ads as a competitive differentiator.

Key Points

• Quarter‑scale revenue boost — Total sales climbed about 25% once video ads were activated on the brand’s listings.
• One‑in‑five shoppers watch product videos — Approximately 20% of Amazon visitors engage with video content, showing strong buyer interest.
• Click‑through rates double — Sponsored Brands video ads generated CTRs that were twice as high as those of static image ads.
• Lower cost‑per‑click — Amazon’s relevance algorithm rewarded video ads with better placement, cutting CPC by roughly 15% compared with prior image‑only campaigns.
• Rapid production turnaround — The seller created a 15‑second high‑definition video in under two weeks, demonstrating that most sellers can produce comparable assets quickly.
• Additional holiday clicks — The video campaign delivered about 2,500 extra clicks during the peak shopping period versus the earlier image‑only approach.

How Video Ads Work

Below is the step‑by‑step workflow the brand followed to launch its video‑driven Sponsored Brands campaign.

1. Concept & Script Drafting — The team identified the product’s standout attribute, such as a leak‑proof lid, and wrote a 30‑second script that opened with a quick seal demonstration before cutting to a commuter using the bottle on a train.
2. Production & Editing — Using a modest studio, they filmed the item against a white backdrop, added close‑up shots of the lid mechanism, overlaid concise text captions, and trimmed the footage to a 15‑second HD clip that met Amazon’s format specifications.
3. Upload via Advertising Console — The finished video file was placed into the Sponsored Brands video ad interface, where the seller selected high‑intent keywords like “spill‑proof water bottle” and “travel mug,” and previewed how the ad would appear on desktop and mobile devices.