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Amazon requires every Login with Amazon (LWA) integration to rotate its client secret at least every 180 days. The final compliance deadline is May 22 2023;...
SP-API Changelog
Amazon now requires Brand Registry sellers to add a Brand Story (headline ≤300 chars, narrative ≤2,000 chars) and use A+ Content from a library of >20 modules....
Helium 10 Blog
European sourcing lets Amazon sellers ship from a German factory to a German fulfillment center in under 48 hours (vs 2‑3 weeks from Asia) and cut freight...
Helium 10 Blog
Amazon Freight now enables sellers to book LTL and FTL pallet shipments directly in Seller Central, showing instant rate quotes such as “£0.85 per kilogram”...
Seller Central News
Amazon is piloting a “Small Business” filter in the left‑hand sidebar of search results, visible only when at least one product carries the Small Business...
Seller Central News
Amazon is piloting a new “Small Business” search filter in the left‑hand sidebar that lets shoppers view only badge‑qualified items. The filter appears...
Seller Central News
Starting July 5 2023 Amazon will require sellers to include 25 mandatory attributes for 52 product types in bulk‑upload templates, with rollout phases on...
SP-API Changelog
Helium 10 episode 75 (released early 2024) stresses that Amazon sellers with a multi‑year vision outperform trend‑chasing peers. It cites tools like...
Helium 10 Blog
Episode 452 of the Serious Sellers Podcast shows two seven‑figure Amazon sellers diverging by $1 M in 2022 profit. Andrew cut ACOS from 18% to 14% and lifted...
Helium 10 Blog
Amazon is testing a new search filter that lets customers narrow results to small business brands and artisans. Sellers with the existing Small Business badge...
Seller Central News
On May 10 2023 Helium 10’s Buzz announced Amazon Anywhere, allowing sellers to list on any of Amazon’s 15 marketplaces from a single Seller Central account....
Helium 10 Blog
Episode #451 of the Serious Sellers Podcast featured Tom Waghorn of Clear Ads answering 30+ Amazon PPC questions. He showed how a disciplined framework can...
Helium 10 Blog
In February 2024 Amazon added the Impact Dashboard to the Brand Registry portal, giving brand‑registered sellers a single view of IP enforcement. The dashboard...
Seller Central News
In early 2024 Amazon.ca began actively scanning all Canadian listings for pest‑control items. Sellers must upload a high‑resolution label image showing the...
Seller Central News
Amazon launched an Impact dashboard in Brand Registry giving sellers visibility into proactive brand protections, including metrics on removed infringing ASINs...
Seller Central News
In March 2024 Helium 10 launched its Profitability Suite, including the Profitability Dashboard, Ad Spend Analyzer, Return Rate Tracker and Bundling Profit...
Helium 10 Blog
A son taught his father Amazon‑FBA in 12 months, using a 48‑hour product validation that found a niche with >2,000 weekly searches and <150 competitors. They...
Helium 10 Blog
The myth of an “A10” Amazon ranking algorithm, first seen in early 2020 forum posts and YouTube videos, is unsubstantiated; Amazon instead relies on...
Helium 10 Blog
Effective immediately, Amazon requires a valid color_name attribute for new sock, vest, backpack and keyring listings and a size_name attribute for aprons....
Seller Central News
Amazon now requires color name or size name attributes for new listings in select product types including leotards, underpants, and aprons. Non-compliant...
Seller Central News