Overview

Episode #451 of the Serious Sellers Podcast aired this week as part of the monthly “TaCOS Tuesday” series, a live Amazon PPC Ask Me Anything (AMA). The session featured Tom Waghorn, founder of Clear Ads, who answered dozens of seller‑submitted questions about pay‑per‑click advertising. Sellers who listened gained concrete tactics they can apply immediately to improve campaign efficiency and profitability.

Key Points

• First‑time guest appearance — Tom Waghorn joined the show for the inaugural time, sharing Clear Ads’ proprietary framework for Amazon advertising.
• Broad question coverage — More than 30 audience inquiries were tackled, ranging from keyword discovery and bid adjustments to campaign hierarchy and reporting metrics.
• Step‑by‑step tactics — Listeners received actionable instructions, such as how to calculate a realistic ACoS target and when to reallocate spend between Sponsored Products and Sponsored Brands.
• Performance boost example — Using a hypothetical seller spending $4,000 per month on ads, Tom demonstrated how a disciplined approach lifted RoAS by roughly 22 %.
• Future learning opportunities — The episode hinted at upcoming Clear Ads webinars that will explore automation tools for managing high‑volume campaigns.
• Real‑world scenario — A kitchen‑gadgets merchant asked about keyword cannibalization; Tom outlined a three‑tier structure that separates brand, generic, and competitor terms to prevent overlap.

How the PPC AMA Works

1. Question collection — Sellers post their PPC challenges on the podcast’s social platforms up to two days before recording. Example: A seller in the home‑office niche asks how to avoid keyword overlap across multiple ad groups.
2. Live Q&A — During the episode the host reads each query and Tom delivers a concise answer, often referencing Clear Ads’ systematic approach. Example: For the overlap question, Tom recommends a three‑layer hierarchy that isolates brand, generic, and competitor keywords, each with its own budget.