Overview

Starting July 5 2023, Amazon will require sellers to provide 25 specific data fields for 52 different product types when using bulk‑upload templates. The enforcement will roll out in three stages—July 5, August 6 and August 16—so sellers must adjust their feeds now or risk having listings hidden from shoppers.

Key Points

• 25 required fields — Every affected product type must include a fixed set of 25 attributes, such as material, battery capacity, or country of origin.
• 52 categories covered — The rule spans a wide range of categories, from men’s apparel to home‑electronics, affecting 52 distinct product types.
• Three‑phase rollout — Phase 1 begins July 5, Phase 2 on August 6, and Phase 3 on August 16, giving sellers staggered deadlines based on the category of their items.
• Enhanced catalog quality — Mandatory data creates uniform product pages, helping customers compare items and increasing conversion likelihood.
• Risk of suppression — Listings that miss any required attribute after the applicable deadline will be flagged and may be removed from search results until corrected.
• Template‑driven updates — Sellers must download the latest category‑specific spreadsheet, which now contains new mandatory columns, and upload their data through the bulk‑upload tool.

How Mandatory Attributes Work

1. Download the updated template — Access the newest version of the category‑specific spreadsheet from Seller Central. Example: A vendor selling Bluetooth speakers pulls the “Electronics – Audio” template, which now shows extra columns for “Battery Life (hrs)” and “Wireless Range (m)”.
2. Populate each required column — Fill every newly added attribute with accurate, standardized values. Example: For a women’s yoga pant, the seller enters “Polyester‑Spandex blend” in the “Material” field and selects “Size M” from the predefined size list.
3. Run the validation check — Before submitting, Amazon’s internal validator scans the file for blank or incorrectly formatted mandatory fields. : Leaving the “Battery Type” cell empty for a power bank triggers error code E102, pointing to row 57.