Overview

Amazon is testing a new "Small Business" search filter that allows customers to narrow results to products from small business brands and artisans. The feature automatically includes sellers who already display the Small Business badge on their products.

Key Points

• New Search Filter Category — "Small Business" filter added to customer search options, appearing in search filter sidebar alongside existing categories.
• Automatic Eligibility — Sellers who qualify for and display Small Business badge in search or detail pages are automatically included in filtered results.
• Testing Phase — Feature currently in testing with availability varying across categories and regions during rollout.
• Leverages Existing Badge System — No separate application required; uses Amazon's current Small Business badge qualification criteria.

Qualification and Visibility

• Small Business Badge Requirements — Amazon awards badge to brands meeting specific criteria related to business size, revenue thresholds, and Brand Registry enrollment.
• Program Participation — Amazon Handmade and Amazon Launchpad participants typically qualify as these programs spotlight artisans and emerging brands.
• Badge Verification — Sellers check badge status by searching for their products and looking for badge icon near brand name in search results or product detail page.
• Brand Registry Dashboard — Relevant badge indicators appear in Brand Registry dashboard for confirmed small business status.

Seller Impact

• Verify badge eligibility — Check whether your brand displays Small Business badge by searching your products on Amazon and looking for badge icon.
• Optimize listings for filtered searches — Update titles, images, and bullet points on all small business badge products to convert increased visibility from filter usage.
• Enroll in Brand Registry — Complete Brand Registry enrollment if not already done, as it's typically required for Small Business badge qualification.