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In early 2024, Amazon‑FBA seller Dietmar Lüer expanded his Portugal‑based operation with a hybrid workforce of on‑site staff and remote virtual assistants,...
Helium 10 Blog
Amazon now lets brand‑registered sellers launch A/B tests for product titles and images directly from the Manage Inventory editor. The current title or main...
Seller Central News
In early 2024 Amazon added an inline “Experiment” button to the Manage Inventory edit screen, letting Brand Registry sellers launch title or image A/B tests...
Seller Central News
In March 2024 Amazon launched a redesigned Selling Partner Appstore that groups over 250 vetted apps into three functional hubs—Listing Optimization, Shipping...
Seller Central News
In June 2023 Amazon launched the Replenishment API (v2022‑11‑07) delivering real‑time sell‑through, on‑hand and demand forecasts per SKU. The service replaces...
SP-API Changelog
Effective June 21 2023 Amazon’s Acceptable Use Policy adds Section 5.6 for the Page View Report API. Every GET /reports/page-views call must include the header...
SP-API Changelog
Episode #465 (early 2024) details how BLK & Bold grew from six‑figure to seven‑figure revenue in 18 months by rewriting listings, moving to FBA and running a...
Helium 10 Blog
Amazon has expanded the eligibility for its Outlet Deals program by roughly 60%, now allowing more FBA‑only ASINs that have been stored over 180 days and meet...
Seller Central News
Amazon expanded its Outlet Deals program on the day of the announcement, adding roughly 60 % more ASINs to the eligible pool. The change removes the 180‑day...
Seller Central News
On 1 March 2026 Felix Preis (amz‑advertise.de) unveiled a set of Amazon PPC tactics, including a 7‑day Kick‑Starter campaign with a budget equal to 10 % of...
Helium 10 Blog
On March 1 2026 Helium 10 published a guide detailing Amazon sellers’ tax duties, including mandatory registration (Spain’s 036 form), VAT collection (21% for...
Helium 10 Blog
Amazon has expanded its Unbranded Packaging option for Multi‑Channel Fulfillment to Germany, Spain, France and Italy, effective immediately. Eligible orders...
Seller Central News
Helium 10’s SSP episode provides a Prime Day checklist: order 20% extra stock two months ahead, run a 48‑hour pre‑day price test (e.g., $39.99 blender to...
Helium 10 Blog
On June 14 2023 Amazon reopened the Seller‑Fulfilled Prime (SFP) program, restoring the Prime badge for eligible self‑shipped listings. Simultaneously a...
Helium 10 Blog
Effective July 2023 the INFORM Consumers Act requires every Amazon third‑party seller to list a business name, address, phone and email on each ASIN. Since...
Helium 10 Blog
In early 2024 Jana Krekic released a step‑by‑step playbook for localizing Amazon listings. Translating titles and bullets can lift organic impressions by up to...
Helium 10 Blog
Amazon data shows that pairing a Lightning Deal with Sponsored Products lifts retail sales by 17% and boosts product‑detail page views by 39%. Amazon advises a...
Seller Central News
Amazon advises sellers to pair time‑limited Lightning Deals, Best Deals or coupons with Sponsored Products/Brands ads during peak events. 2021‑2022 data shows...
Seller Central News
On April 15 2024 Helium 10 released a guide showing that a primary image covering ~85 % of the frame can lift click‑through rates by up to 12 %, while adding...
Helium 10 Blog
In early 2024 Rod Hilfer and Adriana Rangel detailed a dual‑market Amazon strategy for apparel, using separate listings for Mexico and the U.S., a cost‑plus...
Helium 10 Blog