Overview

Amazon has integrated A/B testing for product titles and images directly into the Manage Inventory screen for brand‑registered sellers. The new in‑line workflow lets sellers launch split tests while editing listings, eliminating the need to open the separate Manage Your Experiments portal. This change shortens the setup time and should push more sellers to experiment with their copy and visuals, which can translate into higher conversion rates.

Key Points

• In‑line test creation — Sellers can start a title or image experiment from the listing editor on the Manage Inventory page, removing the extra navigation step.
• Auto‑filled Version A — The current title or main image is automatically loaded as the control variant, so sellers only need to supply the alternative version.
• Four‑step launch — After entering Version B, choosing a start date, setting the test length, and confirming, the experiment goes live without leaving the inventory workflow.
• Brand Registry requirement — Only sellers enrolled in Amazon Brand Registry with a registered trademark see the experiment option.
• Traffic threshold — ASINs that do not meet Amazon’s minimum visitor volume will not be eligible for testing, even if the seller has Brand Registry.
• Statistical results — At the end of the test Amazon provides data on clicks, sales, and conversion differences between the two variants.

How Listing Experiments Work

1. Select the listing — From Manage Inventory, open the edit window for the target ASIN. The left‑hand menu now includes an “Experiment” button.
2. Version A auto‑load — The system pulls the existing title or primary image and labels it as Version A, so the seller does not need to copy‑paste content.
3. Create Version B — The seller types a new title or uploads an alternate image, ensuring only one element changes.
4. Set test parameters — Choose a start date (e.g., June 15) and a duration (commonly 28 days) that matches the product’s traffic level.