Overview

Effective July 2023, the federal INFORM Consumers Act obligates every third‑party seller on Amazon to display a valid business name, physical address, phone number, and email address on each product detail page. Amazon monitors compliance through dashboard warnings, and failure to add the required contact data can trigger a suspension that halts sales across an entire catalog. Sellers must act quickly to avoid losing access to their listings and facing possible FTC penalties.

Key Points

• Statutory obligation — The INFORM Consumers Act requires that each listing contain a complete set of seller contact details, including name, street address, telephone, and email address.
• Amazon’s enforcement trigger — Since August 2023, Seller Central places a red “Missing Required Contact Information” banner on any ASIN that lacks the mandated fields, and repeated offenses result in account suspension.
• Seven‑day remediation deadline — Sellers receive an automated notice and must correct the missing information within seven calendar days, or Amazon will place the account on hold pending resolution.
• Universal applicability — The rule covers both brand‑new listings and legacy listings created before the law took effect, meaning even products that have been selling for years must be audited for compliance.
• Potential civil penalties — In addition to Amazon’s internal actions, the Federal Trade Commission can impose fines on sellers who violate the consumer‑protection provisions of the Act.
• Bulk‑edit solutions — Third‑party software platforms and Amazon’s own upload templates allow sellers to amend contact fields across thousands of SKUs in a single operation, dramatically reducing manual effort.

How the INFORM Consumers Act Works

1. Automated scan of listings — Amazon’s compliance engine crawls every active ASIN; if a product page is missing any of the four required contact elements, the system flags the item and displays a warning banner on the seller’s dashboard. Example: A vendor selling silicone baking mats discovers a red alert on 42 of their SKUs indicating “Missing Required Contact Information.”