Your Amazon Account Might Get Suspended If You Don’t Do This!
Effective July 2023 the INFORM Consumers Act requires every Amazon third‑party seller to list a business name, address, phone and email on each ASIN. Since August 2023 Amazon flags missing data with a red “Missing Required Contact Information” banner and gives a seven‑day remediation window before suspending the account.
Overview
Effective July 2023, the federal INFORM Consumers Act obligates every third‑party seller on Amazon to display a valid business name, physical address, phone number, and email address on each product detail page. Amazon monitors compliance through dashboard warnings, and failure to add the required contact data can trigger a suspension that halts sales across an entire catalog. Sellers must act quickly to avoid losing access to their listings and facing possible FTC penalties.
Key Points
- Statutory obligation — The INFORM Consumers Act requires that each listing contain a complete set of seller contact details, including name, street address, telephone, and email address.
- Amazon’s enforcement trigger — Since August 2023, Seller Central places a red “Missing Required Contact Information” banner on any ASIN that lacks the mandated fields, and repeated offenses result in account suspension.
- Seven‑day remediation deadline — Sellers receive an automated notice and must correct the missing information within seven calendar days, or Amazon will place the account on hold pending resolution.
- Universal applicability — The rule covers both brand‑new listings and legacy listings created before the law took effect, meaning even products that have been selling for years must be audited for compliance.
- Potential civil penalties — In addition to Amazon’s internal actions, the Federal Trade Commission can impose fines on sellers who violate the consumer‑protection provisions of the Act.
- Bulk‑edit solutions — Third‑party software platforms and Amazon’s own upload templates allow sellers to amend contact fields across thousands of SKUs in a single operation, dramatically reducing manual effort.
How the INFORM Consumers Act Works
- Automated scan of listings — Amazon’s compliance engine crawls every active ASIN; if a product page is missing any of the four required contact elements, the system flags the item and displays a warning banner on the seller’s dashboard. Example: A vendor selling silicone baking mats discovers a red alert on 42 of their SKUs indicating “Missing Required Contact Information.”
Analysis & Recommendations
Why This Matters
Non‑compliant listings are flagged immediately and sellers have only seven calendar days to add the required contact fields or face suspension of their entire catalog. In addition to Amazon’s hold, the FTC can levy civil fines, making rapid remediation essential for continued sales and legal safety.
Key Takeaways
- The INFORM Consumers Act took effect in July 2023, mandating four contact fields on every product page.
- Amazon’s compliance engine adds a red “Missing Required Contact Information” banner from August 2023 and enforces a 7‑day fix deadline.
- Bulk‑edit tools such as Amazon’s upload templates or Helium 10 can update thousands of SKUs in minutes, preventing manual bottlenecks.
- Failure to comply can trigger account suspension and FTC civil penalties.
Recommended Actions
- →Export the full inventory via Seller Central > Reports > Inventory Reports, filter rows with empty contact columns, and fill in name, address, phon...
- →Create a spreadsheet with the required contact columns and upload it via Seller Central > Add Products via Upload to bulk‑update all flagged ASINs.
- →Enable Policy Violation alerts in Seller Central > Settings > Notification Preferences to receive instant emails when a new non‑compliant listing a...
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