Overview

Amazon has widened the eligibility criteria for its Outlet Deals program, adding roughly 60 % more ASINs to the pool of products that can be offered at discounted prices. The change takes effect immediately and is aimed at helping FBA sellers clear slow‑moving or excess inventory without incurring extra program fees. Sellers who followed Amazon’s Outlet recommendations reported a 93 % surge in units sold during the subsequent four‑week period, making the expansion a compelling liquidation option.

Key Points

• Eligibility boost — About 60 % more ASINs now meet the requirements for Outlet Deals, relaxing previous limits on inventory age and stock quantity.
• Zero program fee — Listing a product in the Outlet channel remains free; sellers only pay the standard fulfillment and referral fees that apply to any FBA sale.
• Multi‑surface exposure — Discounted items appear on the dedicated Amazon Outlet storefront, in targeted deal‑focused emails, within sponsored ad placements, and occasionally on the Amazon home page.
• Sales lift — Amazon’s internal data shows participating sellers experienced a 93 % increase in units sold over a four‑week window after activating Outlet Deals.
• Quality threshold — Products must have a minimum 3.5‑star customer rating and be sold by a Professional‑plan seller to qualify for the program.
• Strategic timing — The expansion arrives as many sellers face post‑holiday overstock and rising long‑term storage fees, offering a higher‑margin alternative to removal orders.

How Outlet Deals Work

1. Select eligible inventory — Sellers navigate to the Outlet Deals option in the FBA section of Seller Central; the system highlights ASINs that meet the 3.5‑star rating and professional‑plan criteria. Example: A seller with 500 units of a summer‑seasonal blender that is 4‑star rated receives a recommendation to list the item in Outlet.
2. Set promotional price and duration — The seller chooses a discount level (typically 20‑40 % off the list price) and a limited‑time window, often 7–14 days.