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Starting February 12 2026 Amazon will only allow review pooling for variations that differ purely in cosmetic attributes such as colour, pattern or pack size....
Seller Central News
Amazon has shared guidance on preparing for spring sales events, covering inventory liquidation strategies, Prime-exclusive deals, deal submission timing, and...
Seller Central News
Amazon has extended its 90% inbound freight discount for shipments booked through the 2Ship portal until 31 March 2026. The discount automatically reduces a...
Seller Central News
Amazon retired the Orders API v0 on Jan 1 2026 and introduced version v2026-01-01 with only two endpoints – GET /orders/v2026-01-01/orders/{orderId} and GET...
Sell on Amazon Announcements
Starting Jan 28 2026 Amazon Sponsored Brands Product Collections will require a minimum of three ASINs and allow up to ten per ad group, and will drop all...
Sell on Amazon Announcements
Amazon’s Advertising Console now supports event‑based bid rules for Sponsored Products, automatically raising bids by a seller‑chosen percentage (e.g., a 12%...
Marketplace Pulse
Amazon’s 2026 brand‑protection stack combines Brand Registry, Transparency barcodes and Project Zero AI, letting sellers block counterfeit units and...
Marketplace Pulse
Amazon's 2026 fee redesign replaces flat rates with size‑tier pricing, adds a 40% storage fee hike after 90 days, and introduces performance‑linked multipliers...
Marketplace Pulse
Amazon UK is lowering the Small & Light weight cap to 200 g (from ~225 g) and the price ceiling to £7.99, while expanding dimensions by 5 mm, for the programme...
Seller Central News
Amazon has launched a native QuickBooks connector in Seller Central that automatically feeds payouts, fees and inventory data into Intuit’s software. The...
eCommerceBytes
Amazon has tightened counterfeit enforcement in 2026 with a 72-hour response window, 365-day invoice requirements, and broader definitions that catch...
Marketplace Pulse
The EU will end the €150 low‑value customs exemption in 2026, so every parcel from a non‑EU country will incur duty (e.g., a 5 % duty on a €120 smartwatch)....
Seller Central News
Amazon is ending commingled inventory on May 31, 2026, requiring all sellers without Brand Registry enrollment to switch to FNSKU labeling. This major...
Marketplace Pulse
A UK family‑run brand held the #1 spot in its Amazon UK category for 15 consecutive years, generating high‑seven‑figure annual sales. By enrolling in Brand...
Helium 10 Blog
The Serious Sellers Podcast en Español revealed Amazon is now terminating Vendor accounts that fall below an internal margin benchmark, exemplified by a...
Helium 10 Blog
Amazon's DSA transparency report for the first half of 2025 records 133 million proactive enforcement actions across EU marketplaces, including 24 M content...
Seller Central News
In February 2026 Amazon will permanently shut all 58 Amazon Fresh stores and 14 Amazon Go locations, converting many sites to Whole Foods Daily Shops and...
Industry News
Amazon's 2026 enforcement uses AI to screen suspension appeals, rejecting templates and vague language. Sellers must now provide documented evidence of...
Marketplace Pulse
Amazon will shut down every Amazon Go and Fresh store by the end of 2026, moving grocery sales to a delivery‑first model. It will extend same‑day perishable...
Marketplace Pulse
Amazon will close all 57 Fresh supermarkets and 15 Go stores in the U.S. by March 1 2026 (California gets a 45‑day extension). Selected sites will be rebranded...
Marketplace Pulse