Every update. One feed.
In 2026 Amazon replaced warning‑based enforcement with an algorithm‑driven system that can suspend sellers within hours. A new composite health score...
Marketplace Pulse
Amazon UK extends the holiday return window for orders placed 1 Nov‑25 Dec 2025 to 31 Jan 2026, with a “whichever is later” rule that can push final return...
Seller Central News
Effective the start of the 2026 selling period Amazon UK cut the beauty‑category referral fee for products priced at £19.99 or less from 15 % to roughly 13 %,...
Seller Central News
From 1 January 2026 Amazon UK will enforce UKCA marking for all electronics sold in England, Wales and Scotland. Sellers must upload a Declaration of...
Seller Central News
Amazon DSP now offers household‑level frequency caps, unified line‑item types, AMC query templates and AI recommendation cards. Using these tools can cut...
Amazon Advertising Blog
Amazon will shut down every Amazon Fresh supermarket and Amazon Go store by the end of 2024, replacing them with more than 100 new Whole Foods locations and a...
Marketplace Pulse
The CPSC has recalled over 93,000 portable bed rails sold on Amazon for entrapment and asphyxiation hazards, with one confirmed death. Third-party sellers face...
Sell on Amazon Announcements
Amazon now enforces three new Valid Tracking Rate rules: tracking must be entered before delivery, tracking numbers cannot be reused within 30 days, and defect...
Seller Central News
In 2026 Amazon CPCs span $0.30‑$4.00 (low‑competition to premium categories) and Sponsored Brands top‑of‑search slots cost $0.80‑$4.00 per click, up from...
Advertising API Release Notes
Amazon will stop its U.S. FBA preparation and labeling services on January 1 2026. From that date sellers must bag, bubble‑wrap, apply FNSKU labels and build...
Marketplace Pulse
Starting early 2026 Amazon will enforce new review‑sharing rules that ban merging discontinued ASINs, pooling reviews across unrelated variations, and...
Marketplace Pulse
A 2026 consumer survey shows tariff support jumped to 46% and 70% of shoppers say tariffs influence their buying decisions, creating new challenges and...
eCommerceBytes
At UnBox 2025 Amazon announced an autonomous AI campaign engine that will select keywords, tune bids and allocate budgets in real‑time, rolling out through...
Marketplace Pulse
Amazon will shrink the reimbursement claim window to 60 days (down from 18 months) effective 2026, end labeling, poly‑bagging and bundling services on...
Marketplace Pulse
On Jan 15 2026 Amazon added $0.08 per unit to standard‑size FBA fees and $0.31 per unit to items over $50, discontinued all prep services, and introduced...
Marketplace Pulse
The EU's 2026 ViDA directive forces non-EU Amazon FBA sellers to register for VAT in every country where inventory is stored, comply with new e-invoicing...
Seller Central News
In 2026 Amazon cut roughly 16,000 corporate roles, causing seller‑support cases to linger weeks instead of days. New AI‑first ticket triage often closes...
Marketplace Pulse
Amazon is actively enforcing the EU Responsible Person requirement by removing non-compliant CE-marked product listings from EU marketplaces. Sellers outside...
Seller Central News
In Q1 2026 Amazon launched the Unified Advertising Hub, an AI‑driven console that auto‑adjusts bids across Sponsored Products, Brands, Display and DSP....
Marketplace Pulse
Amazon PPC is shifting from keyword-first to persona-based targeting powered by Rufus AI. Sellers need to restructure campaigns around buyer personas, invest...
Marketplace Pulse