Overview

Amazon is overhauling the Sponsored Brands Product Collection ad format on January 28, 2026. The update raises the required number of ASINs per ad group from one to three, expands the ceiling to ten products, and eliminates all custom‑creative options in favor of AI‑generated layouts. U.S. sellers who run Product Collection campaigns must adjust their tactics immediately to avoid disruption.

Key Points

• Minimum ASINs now three — Each new ad group must contain at least three distinct ASINs, up from the previous single‑ASIN requirement.
• Maximum ASINs increased to ten — Advertisers can now showcase up to ten products in a single collection, allowing broader brand exposure.
• Custom creative removed — Brand logos, custom headlines, and uploaded product images are no longer accepted; Amazon’s AI creates every visual element.
• Legacy campaigns locked — Existing campaigns that were built with one or two ASINs may continue running, but sellers cannot add new ad groups or change the ASIN count.
• Old technical specs retired — Specifications such as 400 × 400 px logos and 1,200 × 628 px custom images are obsolete.
• AI‑driven layout selection — Amazon’s algorithms automatically choose headlines, imagery, and layout based on the ASINs supplied.

How Sponsored Brands Product Collections Work Now

1. ASIN grouping — Sellers submit a minimum of three and a maximum of ten ASINs per ad group.

   • Example: A kitchen‑ware brand groups three of its best‑selling saucepans together, while a larger apparel line groups ten seasonal shirts.

2. AI creative generation — Amazon’s AI evaluates the submitted ASINs and produces a headline, product images, and overall layout without any manual input.

   • Example: For the saucepan group, the AI selects a headline like “Top‑Rated Cookware Sets” and pulls the highest‑resolution images from each product’s detail page.