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Effective January 1 2025 Amazon’s VAT Calculation Service will issue invoice numbers capped at 14 alphanumeric characters, down from variable strings that...
Seller Central News
Helium 10’s Magnet, Cerebro, and Trendster are combined to add holiday modifiers, revealing terms like “Christmas travel mug” with a 250% search‑volume spike...
Helium 10 Blog
In early 2024 Amazon added a live‑coupon edit feature to the Advertising > Coupons console, letting sellers raise the discount of an active coupon without...
Seller Central News
Amazon now allows sellers to increase discount amounts on active coupons directly in Seller Central, removing the need to recreate coupons from scratch. The...
Seller Central News
On 28 Nov 2024 Helium 10 reported Amazon’s Dynamic Traffic Engine (DTE) going live, automatically raising bids up to ~15 % on high‑intent keywords and...
Helium 10 Blog
Amazon offers multiple seller savings programs covering shipping, fees, and fulfillment costs. Sellers must evaluate eligibility, choose programs matching...
Seller University
Amazon's Generic Product Policy defines how sellers must list unbranded products, including using the correct brand field value, creating generic ASINs, and...
Seller University
Amazon now lets advertisers apply a distinct bid modifier for each of the 24 hours and use dayparting to boost bids up to 20% during peak slots like 7 pm‑10 pm...
Helium 10 Blog
Amazon’s Black Friday (Nov 29) and Cyber Monday (Dec 2) 2024 trigger a 30%+ ad‑budget inflation, with sellers adding $45‑$60 daily to Sponsored Products. CPCs...
Helium 10 Blog
Amazon has made the Rufus AI shopping assistant a permanent feature in its mobile app (2024), letting shoppers ask natural‑language questions and receive...
Advertising API Release Notes
Amazon sellers can face $8,000 federal tax bills and over‑pay $5,000 in profit taxes if they miss quarterly estimated payments or misclassify inventory....
Helium 10 Blog
Episode #155 (2023) walks sellers through launching a new Amazon product, starting with demand validation – e.g., ~5,000 monthly searches for “bamboo...
Helium 10 Blog
Amazon sellers can boost Black Friday results by adding a 20‑30% safety‑stock buffer, using five‑cent repricing increments, launching lightning deals at 6 a.m....
Helium 10 Blog
Amazon will waive the $0.60 coupon‑redemption fee for newly launched FBA items that become purchasable after October 2 2024. The reimbursement runs...
Seller Central News
In early February 2026 Amazon warned that six North American and European fulfillment centers are at or above capacity, extending inbound receiving by 2‑4...
Seller Central News
Amazon will raise its standard‑size fulfillment fees on Jan 1 2025, adding roughly $0.10 per unit for a 6‑oz item, and introduce new weight tiers that push a...
Helium 10 Blog
Amazon has added an “International Partnered Carrier” option for German and UK sellers creating U.S. FBA shipments, folding freight, customs and final‑mile...
Seller Central News
Amazon launches Send to Amazon Global, enabling sellers in Germany and the UK to ship FBA inventory to US fulfillment centers via partnered carriers with...
Seller Central News
Helium 10 and Jungle Scout estimate monthly Amazon sales by multiplying daily units by 30; Helium 10 adds a seasonality factor for all users and refreshes data...
Helium 10 Blog
Amazon’s early‑November advertising checklist tells sellers to use a single 1080 × 1080 px product image covering ≥70% of the canvas, font size ≥14 pt, and...
Seller Central News