Amazon Launches Send to Amazon Global to Ship FBA Inventory from Germany and the UK to US Fulfillment Centers
Amazon launches Send to Amazon Global, enabling sellers in Germany and the UK to ship FBA inventory to US fulfillment centers via partnered carriers with negotiated rates, integrated customs clearance, and full Seller Central tracking.
Overview
Amazon has introduced Send to Amazon Global, a shipping program that lets sellers in Germany and the UK send FBA inventory directly to US fulfillment centers. The program uses Amazon's partnered carrier network to offer negotiated rates and integrated customs clearance, eliminating one of the biggest barriers to expanding into the US marketplace.
Key Points
- Direct shipping from EU to US — Sellers in Germany and UK can now send FBA inventory straight to US fulfillment centers through Amazon's partnered carrier network
- Negotiated shipping rates — Amazon secures bulk carrier rates on behalf of sellers, typically lower than individual sellers can negotiate independently
- Door-to-door logistics — The program covers full pickup from seller location, export/import customs clearance, and delivery to US fulfillment centers
- Seller Central integration — All tracking, payment, and shipment management happens directly in Seller Central without separate logistics invoices
- No additional enrollment — Available immediately to sellers with active US seller accounts and existing Germany/UK locations
Seller Impact
- Register for US marketplace — If you don't have an active Amazon.com seller account, register through Seller Central to access the program
- Calculate cross-border economics — Compare current freight forwarder costs against AWD rates for your typical shipment sizes (200-unit batch vs 2,000-unit pallet)
- Test a pilot shipment — Create one Send to Amazon Global shipment with 100-500 units of a proven product to validate delivery times and costs before scaling
- Factor US FBA fees into pricing — Recalculate your landed cost including US FBA fees ($3.22 for standard-size items vs EU rates) to ensure margins hold
Source: sellercentral.amazon.com
Analysis & Recommendations
Why This Matters
European sellers looking to expand into the US market now have a significantly easier path to getting inventory into US fulfillment centers. The program reduces logistics complexity, offers competitive rates, and handles customs — removing key barriers to cross-border FBA selling.
Key Takeaways
- Send to Amazon Global provides door-to-door shipping from Germany and the UK to US FBA fulfillment centers through Amazon's partnered carrier network
- The program includes negotiated shipping rates, integrated customs clearance, and full tracking within Seller Central
- Sellers need an active US store account to participate — registration is available through Seller Central
- The consolidated logistics approach eliminates the need to coordinate with separate freight forwarders and customs brokers
Recommended Actions
- →If you sell from Germany or the UK and want to expand to the US, register for a US seller account and explore Send to Amazon Global in Seller Central
- →Compare Send to Amazon Global rates against your current international freight costs to evaluate potential savings
- →Review your product margins to identify which SKUs would benefit most from reduced cross-border shipping costs
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