Overview

Amazon is offering a limited‑time waiver of the $0.60 coupon‑redemption fee for newly launched Fulfilled‑by‑Amazon (FBA) items. The reimbursement applies automatically to qualifying listings created after October 2 2024 and runs through December 31 2025, giving sellers a cost‑free way to use coupons during the crucial launch window.

Key Points

• Fee eliminated — The standard $0.60 charge per coupon redemption is credited back to the seller’s account for eligible new FBA products.
• Eligibility window — Only items that became purchasable on Amazon after October 2 2024 qualify for the reimbursement.
• Automatic processing — No enrollment, claim filing, or manual paperwork is required; Amazon applies the credit in periodic batch runs.
• No redemption cap — Sellers can generate any number of coupon redemptions without worrying about a fee ceiling, making high‑volume launches especially attractive.
• Coupon creation still required — Sellers must still set the discount amount (e.g., $2 off) and the coupon budget; only the processing fee is waived.

How the Reimbursement Works

1. Coupon redemption — A shopper clicks the green coupon badge on an eligible new FBA listing and applies the discount at checkout. For example, a buyer uses a $3‑off coupon on a newly launched kitchen gadget.
2. Fee calculation — Amazon records the $0.60 processing fee that would normally be deducted from the seller’s balance for that redemption.
3. Batch credit — At the end of each reimbursement cycle (typically weekly), Amazon aggregates all qualifying redemptions and credits the total fee amount back to the seller’s account. In the kitchen gadget example, if 150 coupons are redeemed in a week, the seller receives a $90 credit.
4. Account reflection — The credit appears in the seller’s payment statements as a “Coupon Fee Reimbursement” line item, separate from the coupon discount itself.

Context: Before vs. After the Promotion