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Amazon is rolling out roughly 50 new features to its AI shopping assistant Rufus ahead of the 2025 holiday season, converting it into an autonomous agent that...
Advertising API Release Notes
Amazon does not remove MAP‑violating listings, so brands must build a five‑pillar enforcement program (MAP policy, quality‑control system, test buys,...
Advertising API Release Notes
Amazon upgraded Rufus with persistent customer memory, price history transparency, and activity-based discovery. With 250 million users, sellers must adapt...
Advertising API Release Notes
Amazon DSP entered open beta on 2024‑11‑01 offering a free AI Video Generator for U.S. advertisers. The tool creates up to six 15‑second videos from a single...
Advertising API Release Notes
Amazon Advertising has launched an open‑beta Unified Reporting Dashboard that aggregates Sponsored Products, Sponsored Brands, Sponsored Display and Amazon...
Advertising API Release Notes
Amazon Marketing Cloud has expanded its ad traffic lookback window from 13 to 25 months, enabling advertisers to perform complete year-over-year analysis and...
Advertising API Release Notes
Amazon now supports Sponsored Products Video, letting advertisers attach up to five 15‑30 second feature videos per ASIN and display up to three dynamic...
Advertising API Release Notes
At the Unboxed 2025 event Amazon unveiled Creative Agent, an AI‑driven tool in the Ads console that lets sellers produce streaming‑TV, display, video and audio...
Advertising API Release Notes
At Amazon unBoxed 2025 Amazon unveiled a Unified Ads Platform that merges Sponsored Ads with DSP, an AI Creative Studio that can produce streaming‑TV spots in...
Advertising API Release Notes
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes
Amazon has launched a free beta that automatically generates conversational ad copy for Sponsored Products and Sponsored Brands in the US. The AI pulls data...
Advertising API Release Notes
Amazon's AI Video Generator for Sponsored Brands is now live in nine additional marketplaces (Canada, Mexico, UK, Germany, France, Italy, Spain, Japan,...
Advertising API Release Notes
Amazon unveiled a unified, AI‑enhanced Campaign Manager that merges Sponsored Products, Brands, Display and DSP into one dashboard, rolling out across 30+...
Advertising API Release Notes
In 2024 Amazon launched an open‑beta AI Video Generator for Streaming TV ads, letting any US advertiser turn a single ASIN or image into up to six 15‑second,...
Advertising API Release Notes
Amazon Advertising launched Q2 2024 upgrades to Performance+ and Brand+ that add AI‑driven audience scoring, a new "Consideration" mid‑funnel tactic, and...
Advertising API Release Notes
Amazon blocked 275 million fake reviews in 2024 and shut down 40+ review brokers through its Coalition for Trusted Reviews partnership. The cross-industry...
Advertising API Release Notes
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
Amazon's 2025 search algorithm now uses COSMO for semantic understanding and Rufus for conversational commerce, replacing traditional keyword-matching. Sellers...
Advertising API Release Notes
Amazon's expanded AI listing tools now auto-generate 70% of product attributes through image uploads, URL imports, and bulk processing, with sellers seeing 40%...
Advertising API Release Notes