Overview

Amazon Advertising has rolled out a unified reporting dashboard that is now in open beta. The new tool merges data from Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP into one view, offering up to 15 months of daily metrics and six years of monthly history. Sellers gain a single source for performance analysis, eliminating the need to juggle multiple reporting consoles.

Key Points

• All ad formats in one place — Sponsored Products, Brands, Display and DSP can be examined from a single dashboard, removing the habit of switching between separate tools.
• Extended data retention — Users can pull daily and weekly figures for the past 15 months and monthly aggregates for the last six years, far beyond the previous 90‑day limit.
• Uniform metric definitions — Metric names and calculation rules are now identical across every ad product, preventing the confusion that arose when “Attributed Sales” meant different things in Sponsored Products versus DSP.
• Cross‑account filtering — Reports can be narrowed by manager account, advertiser account, campaign, country, ad product, targeting type, supply source and geographic region, all within one interface.
• Ready‑made report templates — A library of pre‑filled templates supplies common metric sets, letting sellers launch a performance report in seconds instead of building one from scratch.
• Three delivery options — Data can be accessed through the Advertising console, extracted via the updated API, or streamed live with Amazon Marketing Stream for real‑time analytics.

How the Unified Reporting Dashboard Works

1. Select a template or start custom — On the landing page, a seller chooses a pre‑built template such as “Monthly ROAS by Country” or clicks “Create Custom Report” to define their own metric list. For example, a brand manager may pick the “Holiday Campaign Overview” template to instantly see spend, sales and ACOS for the last quarter.
2. Apply hierarchical filters — The system prompts the user to pick a manager account first, then drill down to specific advertiser accounts, campaigns, markets and ad products. A seller with three US‑based brands can filter to Brand A’s Sponsored Products campaign in California while excluding Brand C’s DSP spend.