Overview

Amazon has extended its AI‑driven Video Generator for Sponsored Brands from the U.S. to nine additional marketplaces across North America, Europe, and Asia‑Pacific. The free tool lets sellers and vendors turn a single product image or video into multiple ready‑to‑run 15‑second ads in minutes. International sellers should care because the new capability removes a major cost barrier to using premium video placements on Amazon.

Key Points

• Nine‑marketplace expansion — The generator is now live in Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Japan, and Australia, giving sellers access to localized video ads in each region.
• Six videos per ASIN — By uploading one product image and entering an ASIN, the AI produces up to six distinct 15‑second videos, each with its own text animation, transition style, and background track.
• Automatic data pull — The system scans the product detail page, bullet points, and any A+ content to populate headlines and feature copy without manual entry.
• Full brand styling — Users can change headline fonts, brand colors, and logo placement, ensuring every video matches the seller’s visual identity.
• Zero additional fee — The feature is included at no extra charge for any advertiser running Sponsored Brands video campaigns.
• Rapid creative testing — Because multiple variants are generated instantly, sellers can launch A/B tests across regions in a single day instead of weeks.

How the Video Generator Works

1. Select an ASIN — In the Creative Tools tab, the seller chooses the product they want to promote, for example a stainless‑steel water bottle listed under ASIN B07XYZ123. The platform pulls all publicly available content linked to that ASIN.
2. AI assembles raw assets — The engine extracts the main product image, any existing short videos, bullet‑point features, and A+ module text. It then mixes these elements with pre‑approved music tracks and motion templates to create six 15‑second drafts. For the water bottle, one draft might highlight “BPA‑free” while another emphasizes “Keeps drinks cold 24 hrs.”