Amazon's AI Video Generator for Sponsored Brands Now Available in Nine Global Marketplaces
Amazon's AI Video Generator for Sponsored Brands is now live in nine additional marketplaces (Canada, Mexico, UK, Germany, France, Italy, Spain, Japan, Australia). The free tool creates up to six 15‑second videos per ASIN by pulling product images, bullet points and A+ content, and it incurs no extra fee.
Overview
Amazon has extended its AI‑driven Video Generator for Sponsored Brands from the U.S. to nine additional marketplaces across North America, Europe, and Asia‑Pacific. The free tool lets sellers and vendors turn a single product image or video into multiple ready‑to‑run 15‑second ads in minutes. International sellers should care because the new capability removes a major cost barrier to using premium video placements on Amazon.
Key Points
- Nine‑marketplace expansion — The generator is now live in Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Japan, and Australia, giving sellers access to localized video ads in each region.
- Six videos per ASIN — By uploading one product image and entering an ASIN, the AI produces up to six distinct 15‑second videos, each with its own text animation, transition style, and background track.
- Automatic data pull — The system scans the product detail page, bullet points, and any A+ content to populate headlines and feature copy without manual entry.
- Full brand styling — Users can change headline fonts, brand colors, and logo placement, ensuring every video matches the seller’s visual identity.
- Zero additional fee — The feature is included at no extra charge for any advertiser running Sponsored Brands video campaigns.
- Rapid creative testing — Because multiple variants are generated instantly, sellers can launch A/B tests across regions in a single day instead of weeks.
How the Video Generator Works
- Select an ASIN — In the Creative Tools tab, the seller chooses the product they want to promote, for example a stainless‑steel water bottle listed under ASIN B07XYZ123. The platform pulls all publicly available content linked to that ASIN.
- AI assembles raw assets — The engine extracts the main product image, any existing short videos, bullet‑point features, and A+ module text. It then mixes these elements with pre‑approved music tracks and motion templates to create six 15‑second drafts. For the water bottle, one draft might highlight “BPA‑free” while another emphasizes “Keeps drinks cold 24 hrs.”
Analysis & Recommendations
Why This Matters
The expansion removes a major cost barrier, letting brands of any size generate localized video ads in minutes instead of weeks. Six variant videos per ASIN enable rapid A/B testing across nine markets, potentially boosting click‑through rates and sales.
Key Takeaways
- The AI Video Generator is now available in nine new marketplaces: Canada, Mexico, UK, Germany, France, Italy, Spain, Japan, and Australia.
- Sellers can generate up to six distinct 15‑second videos per ASIN automatically from a single product image.
- The system automatically pulls bullet points, A+ content and other product details to populate headlines and copy.
- The feature is offered at zero additional cost for any Sponsored Brands video campaign.
Recommended Actions
- →Log into Amazon Advertising console > Creative Tools, select an ASIN and choose the desired marketplace to generate a video.
- →Use the on‑screen editor to adjust headline fonts, brand colors, and logo placement, then export the video to the Sponsored Brands campaign library.
- →Create an A/B test in Sponsored Brands by uploading the multiple video variants and monitor performance metrics per marketplace.
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