Overview

Amazon’s Demand‑Side Platform (DSP) has entered open beta with an AI‑driven video‑creation tool that lets advertisers generate up to six 15‑second video ads from a single product image or short clip and an ASIN. The feature is currently limited to U.S. advertisers and carries no extra charge, meaning sellers can add professional‑looking video to their campaigns without hiring external production teams. This shift lowers the financial barrier to video advertising, a channel that has traditionally been out of reach for many small‑to‑mid‑size Amazon sellers.

Key Points

• Free beta access — U.S. advertisers can use the AI video generator at no additional cost while the program remains in open beta.
• Six variations per run — The system automatically produces up to six distinct 15‑second videos, each with its own text animation, transition style, and background music.
• Product‑data driven — Amazon’s AI pulls product titles, bullet points, A+ content, and pricing information directly from the ASIN’s detail page to ensure the creative reflects the actual listing.
• Brand‑level controls — Users can adjust headline copy, choose from a palette of brand colors, swap fonts, and reposition logos to keep the output aligned with brand guidelines.
• Simple input requirement — Only a high‑resolution product image (or a short existing video) plus the ASIN are needed to start the generation process.
• Built into DSP workflow — The generator appears as an option when creating or editing a video campaign, eliminating the need to learn a separate platform.

How the AI Video Generator Works

1. Input collection — During DSP campaign setup, the advertiser uploads a product image or a 3‑second clip and enters the ASIN; for example, a seller of a stainless‑steel water bottle provides a clean product photo and the bottle’s ASIN.
2. Data extraction — Amazon’s AI scans the ASIN’s detail page, extracting the title, bullet points, A+ modules, and price; in the water bottle case, it pulls “BPA‑free,” “double‑wall insulation,” and the current price of $24.99.