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Amazon Prime Day 2025 expands to a full seven-day event running July 25-31, requiring sellers to rethink inventory planning, advertising budgets, and deal...
Seller Central News
Amazon is reducing the international returns response window from four days to three for cross-border sellers on the German and UK marketplaces, with automatic...
Seller Central News
Amazon’s vacation mode lets merchant‑fulfilled sellers hide listings by toggling “On vacation” in Seller Central, recommended to enable at least 24 hours...
Seller Central News
Amazon’s vacation mode (Settings > Account Info > Listing status & vacation settings) hides all FBM listings, preventing new orders. It protects metrics such...
Seller Central News
In 2025 Amazon switched the Account Health Rating to a continuous scoring model that updates every few minutes and sets a 200‑point floor that triggers a...
Seller Central News
Amazon’s Holiday Mode lets sellers hide merchant‑fulfilled listings via the “Store status” toggle in Seller Central (Settings → Listing status & holiday...
Seller Central News
Amazon’s internal quality score assigns roughly 15% weight to structured product attributes. Listings with 95‑100% attribute completion typically climb 8‑12...
Helium 10 Blog
Starting in 2025 Amazon Ireland will require all Prime‑eligible listings to meet new performance thresholds: on‑time delivery ≥92%, valid tracking rate ≥99%,...
Seller Central News
Coretrex leveraged Helium 10 Ads tools (Magnet, Cerebro, bid‑automation) to slash average TACoS from ~12% to 6% (a 50% cut) and boost net profit margins by 6...
Helium 10 Blog
Episode #178 of the Helium 10 podcast details how Alcube’s Amazon sales surged to €10 million in one year, but cash‑flow collapsed when daily Sponsored‑Ads...
Helium 10 Blog
Amazon's Rufus AI now scans every product image, extracting objects, OCR text and lifestyle context. Alt‑text for A+ images (max 100 characters) is indexed,...
Helium 10 Blog
In 2024 Amazon’s global buyer base exceeds 1.5 billion shoppers, with India, Japan and Brazil each contributing >10 % of international GMV. Sellers must handle...
Helium 10 Blog
Third-party sellers hit a record 62% of Amazon units sold in Q4 2024, with 9.7 million registered sellers, 82% FBA adoption, and 86% reporting profitability....
Industry News
The July 11 2025 Weekly Buzz notes that Amazon Vine now requires a minimum of 30 verified purchases per SKU and expects reviewers to post within 48 hours, down...
Helium 10 Blog
Amazon's Rufus AI assistant is changing how backend search terms drive product discovery. Sellers need to shift from keyword stuffing to conversational,...
Helium 10 Blog
Amazon cross‑border FBA shipments require four core export documents—customs declaration, packing list, commercial invoice, and power of attorney—and, for air...
Seller University
Amazon's Rufus AI and COSMO now actively parse A+ Content modules to answer shopper queries and surface product recommendations. Sellers who optimize their A+...
Helium 10 Blog
Amazon’s Seller Central homepage now displays Account Health widgets (Order Defect Rate, Late Shipment Rate, Policy Compliance) with colored bars, a...
Seller Central News
Amazon Marketing Cloud (AMC) consolidates impressions, clicks, purchases and organic search signals into a queryable lake, enabling lift analysis and real‑time...
Helium 10 Blog
During the last 24 hours of Prime Day, raise discounts from 5 % to 15 %, insert 3‑5 high‑traffic keywords (e.g., “best gift for her”), shift ad spend from...
Helium 10 Blog