Coretrex Slashed TACoS by 50% with Helium 10 Ads
Coretrex leveraged Helium 10 Ads tools (Magnet, Cerebro, bid‑automation) to slash average TACoS from ~12% to 6% (a 50% cut) and boost net profit margins by 6 percentage points across 30+ brands within two months.
Introduction Coretrex is a full-service Amazon and Walmart agency focused on revitalizing small and mid-sized businesses. They operate with the mindset to “be unforgettable” to their clients, emphasizing both speed and stewardship. We spoke with Bobby Browning, Brand Growth Manager at Coretrex, to learn how Helium 10 helps them manage advertising across diverse brands—giving them […] The post Coretrex Slashed TACoS by 50% with Helium 10 Ads appeared first on Helium 10.
Analysis & Recommendations
Why This Matters
A 50% reduction in TACoS directly lowers ad spend while a 6‑point profit margin lift increases bottom‑line earnings. The case study also cites a $2,300 monthly ad‑spend saving for a pet‑supplies client, proving the approach scales across dozens of brands.
Key Takeaways
- Helium 10 Ads' bid‑automation cut average TACoS from 12% to 6% (50% reduction).
- Net profit margins rose by 6 percentage points after the optimization.
- The workflow was applied to over 30 distinct brands, demonstrating scalability.
- Setting a 12% ACOS ceiling in Helium 10 saved a pet‑supplies client $2,300 in monthly ad spend.
Recommended Actions
- →In Seller Central > Advertising > Campaign Manager, run Helium 10 Magnet on each SKU and replace low‑performing keywords with high‑volume, low‑comp...
- →Re‑structure campaigns into three tiers (brand‑wide, product‑specific, exact‑match) inside the Amazon Ads console and allocate separate budgets per...
- →Enable Helium 10 bid‑automation: go to Helium 10 > Automation Settings, set ACOS thresholds (e.g., 12%) to let the system auto‑adjust bids.
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