Overview

Amazon is phasing out dozens of older Advertising API endpoints across Sponsored Products, Sponsored Brands, DSP, and Amazon Marketing Cloud. The shutdowns begin in late June 2025 and continue through July 2025, with a few lingering into 2026. Sellers who rely on third‑party ad managers, custom scripts, or external reporting tools must verify that every integration points to the new endpoints, or risk losing campaign data and automation capabilities.

Key Points

• Sponsored Brands API ends July 1 2025 — All calls to the legacy /sb/v2/brands endpoint must be replaced with the v4 version before the cut‑off.
• Sponsored Brands moderation endpoint retires July 15 2025 — The old moderation results call (/sb/v2/moderation) is replaced by /sb/v4/moderation.
• Sponsored Products bid‑recommendation v2 shuts down July 15 2025 — Calls for ad‑group and keyword recommendations must move to the unified /sp/targets/bid/recommendations endpoint.
• Amazon Marketing Cloud (AMC) ad‑server tables disappear June 30 2025 — Tables such as adserver_conversions and adserver_traffic will no longer be queryable.
• DSP legacy line‑item and targeting endpoints retire June 30 2025 — DSP v1 line‑item, order, and targeting calls are replaced by the new ad‑group and campaign structure.
• DSP creative endpoints change July 31 2025 — Separate image, video, and third‑party creative calls consolidate into a single creative management endpoint.

How the Deprecation Process Works

1. Announcement and Documentation Release — Amazon publishes a deprecation notice on the Advertising API portal, providing a migration guide that lists old‑to‑new endpoint mappings. Example: a guide shows that /dsp/v1/lineitems must be switched to /dsp/v2/adGroups.
2. Access Restriction Phase — Starting six months before each deadline, Amazon blocks new developer registrations for the legacy endpoints while still allowing existing tokens to function.