Every update. One feed.
Amazon's updated guidance helps merchant-fulfilled sellers reduce A-to-Z Guarantee claims through better listings, faster fulfillment, responsive customer...
Seller University
Comprehensive guide to handling Amazon anti-counterfeiting policy violations, including common triggers, how enforcement works, and step-by-step instructions...
Seller University
Amazon allows MFN/FBM sellers to set handling times per ASIN rather than using a single default, helping balance fast delivery promises with realistic...
Seller University
Amazon’s new Growth Opportunities dashboard in Seller Central delivers a personalized action plan by scanning a seller’s catalog, performance metrics and...
Seller University
A comprehensive guide to Amazon's coupon program covering eligibility requirements, budget calculations, stacking rules, and strategies for combining coupons...
Seller University
Amazon Custom, available to Professional‑account sellers, lets you add personalization fields (text, image upload, dropdowns) and configure conditional display...
Seller University
Amazon now lets Sponsored Brands ads point to a Brand Store homepage instead of a single ASIN, enabling full‑catalog exposure. Creatives can include...
Seller University
Amazon Business lets sellers set a crossed‑out regular price and a discounted business price, e.g., a $2 off rule on a $25 item with a $18 minimum‑price...
Seller University
Amazon's Multi-Channel Fulfillment lets FBA sellers use their existing warehouse inventory to ship orders from Shopify, social media, and other non-Amazon...
Seller University
Amazon’s Inventory Defect and Reimbursement (IDR) portal consolidates damage, missing unit and return data onto a single Seller Central dashboard, offering...
Seller University
In early 2024 Amazon began requiring FBA sellers to pack each SKU in its own carton, limit multi‑center cartons to 25 units, and ship at least five cartons for...
Seller University
Amazon's Market Basket Analysis report in Brand Analytics reveals which products customers buy alongside yours, providing actionable data for bundling,...
Seller University
Amazon provides four escalating brand protection tools for registered sellers. This guide covers eligibility requirements, features, and how to progressively...
Seller University
Amazon’s Advertising Basics course now explains daily budgets can overspend up to 10 % per day, lifetime budgets require a $100 minimum, and portfolio caps...
Seller University
Amazon launched Social Media Promo Codes for the U.S. marketplace, letting sellers generate a dedicated landing page URL (e.g., amazon.com/promo/ABC123) and...
Seller University
Amazon offers two free clearance tools for FBA sellers — Outlet Deals and Outlet Sales — each with different discount requirements, scheduling, and...
Seller University
Amazon's Business Discount Insights tool provides data-driven B2B pricing recommendations for professional sellers, identifying which products to discount and...
Seller University
Amazon Transparency assigns a unique alphanumeric code to every unit and charges a per‑unit fee (e.g., $0.12) that scales with volume. Brands must label 100 %...
Seller University
Amazon automatically reduces referral fees in select categories when items are priced below certain thresholds. Sellers can strategically adjust pricing to...
Seller University
Covers how to diagnose and resolve the three main types of product-matching errors — product-ID, product-attribute, and seller-SKU — that prevent Amazon...
Seller University