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Amazon’s Rufus AI now engages over 250 million shoppers. Sellers must record at least 30 days of baseline data and then track proxy metrics—such as a 0.4 %...
Helium 10 Blog
In early 2024 Amazon launched three launch‑acceleration tools: Vine pre‑launch reviews (5‑10 units sent to vetted reviewers), the Product Opportunity Explorer...
Helium 10 Blog
On Oct 10 2025 Helium 10’s Weekly Buzz announced three new Amazon seller tools: real‑time Prime Big Deal Days analytics, a TikTok‑to‑Amazon shipping bridge,...
Helium 10 Blog
Amazon’s Rufus AI, used by more than 250 million active shoppers, now drives product discovery through natural‑language queries. Brand Registry sellers can...
Helium 10 Blog
Tomer Rabinovich’s #707 launch formula blends daily Sponsored Products bid tweaks with a pre‑launch 15‑30 second TikTok teaser, keyword‑rich listings and...
Helium 10 Blog
Amazon's Rufus AI shopping assistant applies different ranking and recommendation logic depending on product category. Sellers need category-specific...
Helium 10 Blog
Amazon Marketing Cloud (AMC), launched in 2020, lets advertisers run SQL queries on aggregated event data from Sponsored Products, Brands, Display and DSP,...
Helium 10 Blog
New Amazon product launches face a cold-start problem with Rufus AI discovery. This guide covers pre-launch preparation and post-launch strategies to build the...
Helium 10 Blog
Helium 10 has rebranded its Project X program as “Scale Stories,” announced by GM Zoe. The series will roll out multi‑format case studies—including video,...
Helium 10 Blog
Helium 10’s Weekly Buzz (Oct 2 2025) announced Amazon’s new advertising surcharge – a mandatory “Tax” line on every Sponsored Products, Brands and Display...
Helium 10 Blog
Amazon's Knowledge Graph uses structured data to power AI-driven product discovery. Sellers who complete backend attributes, classifications, and...
Helium 10 Blog
Amazon sellers can replace $1,500 studio shoots with AI‑generated images for under $20. Using ChatGPT to craft prompts for DALL·E 3, Midjourney or Stable...
Helium 10 Blog
Amazon’s AI‑first ranking now weights shopper actions, high‑resolution images, and complete attribute fields more than exact‑match keywords. Listings refreshed...
Helium 10 Blog
Amazon's Rufus AI assistant now handles 274 million daily queries and is projected to influence 35% of Amazon searches. Sellers need to shift from keyword...
Helium 10 Blog
Amazon's Rufus AI now embeds 30‑day and 90‑day price‑history charts on every U.S. product page, adds AI‑generated deal verdicts and manipulation alerts, and...
Helium 10 Blog
Helium10’s #704 guide details a split‑testing workflow using Amazon’s Manage Your Experiments tool. A $3 price cut lifted units sold 12%, adding up to 17 image...
Helium 10 Blog
Prime Big Deal Days will run for a few days in late September 2025. Sellers are advised to boost inventory by ~25% and trim under‑performing keywords by ≥15%...
Helium 10 Blog
Amazon’s new Global Logistics suite lets sellers book direct freight contracts, use a customs pre‑clearance portal, and enable pan‑EU inventory pooling. A U.S....
Helium 10 Blog
Amazon's Rufus AI now delivers a shortlist of three to five products in response to natural‑language queries such as “waterproof Bluetooth speaker for camping...
Helium 10 Blog
Helium 10’s episode #183 showed AI tools that raised a silicone‑mat seller’s organic clicks 20% via keyword discovery, increased a pet‑product conversion 15%...
Helium 10 Blog