Overview

Helium 10’s Weekly Buzz released on October 10 2025 highlighted three fresh tools aimed at boosting holiday‑season performance: early sales data from Prime Big Deal Days, a new TikTok‑to‑Amazon shipping link, and an “Add to Delivery” button that bundles complementary items at checkout. The metrics suggest a measurable lift for sellers who act quickly, while the cross‑platform integration opens a direct path from short‑form video to Amazon fulfillment. Together, these updates give merchants concrete levers to increase traffic, streamline conversion, and grow average order values during the busiest shopping period of the year.

Key Points

• Prime Big Deal Days early lift — Preliminary figures show participating listings generating a noticeable sales surge compared with the same dates last year, exemplified by a wireless‑earbud brand that recorded a 30 % jump in hourly sales during the event’s opening two hours.
• TikTok‑Amazon shipping bridge — Sellers can now embed Amazon‑fulfilled shipping options inside TikTok product posts, allowing a viewer to tap a “Shop” sticker and complete checkout without leaving the app, as demonstrated by a boutique clothing line that sold 1,200 dresses through TikTok reels in a single day.
• Add to Delivery button — A new UI element on Amazon detail pages lets shoppers attach related accessories to the same shipment with one click, illustrated by a kitchen‑ware vendor whose average basket grew by $7 after pairing silicone spatulas with matching lid sets.
• Real‑time event analytics — Helium 10’s dashboard now streams hourly performance indicators for Prime Big Deal Days, enabling sellers to spot spikes and adjust bids on the fly, such as a pet‑food seller who increased Sponsored Products bids by 15 % after a sudden traffic surge.
• Automatic inventory sync — The TikTok integration pulls current Amazon stock levels into the TikTok Shopping catalog, preventing overselling and reducing back‑order complaints, as seen when a sneaker reseller avoided 25 potential cancellations by syncing inventory daily.
• Action‑oriented seller guide — Helium 10 provides step‑by‑step recommendations for each feature, from dynamic pricing tweaks during the Prime event to configuring bundle rules for the Add to Delivery button, giving merchants a ready‑made playbook for holiday success.