Overview

Amazon is gearing up for Prime Big Deal Days, a short‑lived sales event slated for the second half of September. The timing aligns with a new three‑phase product‑launch framework unveiled by Bradley Hernandez and a six‑module Amazon PPC training series from Helium 10. Sellers who synchronize inventory, launch tactics, and ad management with these initiatives can convert the seasonal traffic surge into lasting growth.

Key Points

• Prime Big Deal Days window — The event runs for only a few days in late September, forcing sellers to finalize promotional assets and replenish stock well before the start date.
• Bradley’s three‑phase launch — The blueprint splits the rollout into market validation, launch‑day activation, and post‑launch scaling, each tied to measurable metrics such as review count, conversion lift, and inventory turnover.
• Helium 10 PPC curriculum — Six sequential modules teach keyword discovery, campaign hierarchy, bid automation, negative keyword use, performance dashboards, and international scaling, all illustrated with real‑world case studies.
• Inventory cushion — Historical analysis shows that sellers who increase inventory by 20‑30 % above normal levels avoid stock‑outs and can double the baseline conversion rate during the deal window.
• Ad‑spend trimming — The PPC series recommends cutting under‑performing keywords by at least 15 % and reallocating that budget to high‑ROI terms, a shift that typically improves ACoS by 2‑3 percentage points.
• Deal‑badge visibility — Amazon places a “Deal” badge and countdown timer on qualified listings; a $29.99 kitchen gadget with the badge sees click‑through rates 1.8× higher than comparable non‑badge items.
• Customer‑acquisition cost dip — Sellers who pair the badge with a Sponsored Brands campaign often experience a 12 % reduction in CPA compared with standard Prime Day promotions.
• Cross‑sell upside – Post‑event analytics reveal that products featured in Prime Big Deal Days generate a 15 % lift in sales of related accessories within the following 30 days.