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Comprehensive guide to Amazon's 2025 account suspension and reinstatement process, covering the three types of suspensions, how to write an effective Plan of...
Advertising API Release Notes
A comprehensive breakdown of Amazon's seller performance metric thresholds — ODR, LSR, VTR, OTDR, and Account Health Rating — along with how policy violations...
Advertising API Release Notes
The CPSC has officially classified Amazon as a legal distributor for FBA products, making the company directly liable for hazardous third-party goods. FBA...
Advertising API Release Notes
Starting in 2025, Amazon requires any third‑party seller whose monthly gross sales exceed $10,000 to provide a liability policy of at least $1 M per occurrence...
Advertising API Release Notes
On Jan 24 2025 Amazon opened its DSP campaign and creative management APIs to all advertisers, providing REST endpoints for full‑cycle campaign CRUD, creative...
Advertising API Release Notes
At CES 2025 Amazon unveiled an AI‑powered query builder in Amazon Marketing Cloud that turns plain‑English audience requests into full SQL statements. The tool...
Advertising API Release Notes
Amazon added the Rufus AI shopping assistant to its mobile app in early 2024. The generative AI matches shopper intent, scans product images, and weights...
Advertising API Release Notes
Effective Jan 21 2025 Amazon enforces a 200‑character limit on product titles, bans the symbols ! $ ? _ { } ^ ¬ ¦ unless part of a registered brand, and caps...
Advertising API Release Notes
UK Extended Producer Responsibility packaging regulations are now in effect as of January 2025, requiring Amazon sellers to register as producers and upload...
Advertising API Release Notes
Amazon Project Zero now serves over 25,000 brands in 22 markets, letting enrolled brands delete counterfeit offers with a single click. The ML engine scans...
Advertising API Release Notes
Amazon's 2025 Prohibited and Restricted Products Policy, rolling out late 2024, requires invoices showing ≥10 units dated within the last 180 days,...
Advertising API Release Notes
Effective March 10 2025 Amazon will replace its sales‑price‑minus‑fees FBA reimbursement model with a manufacturing‑cost basis. Sellers must upload per‑SKU...
Advertising API Release Notes
In Q2 2024 Amazon’s average PPC cost per click in top categories hit $1.00‑$2.00, AI‑driven Dynamic Bidding – Up and Down is now standard, and Sponsored Video...
Advertising API Release Notes
Amazon has made the Rufus AI shopping assistant a permanent feature in its mobile app (2024), letting shoppers ask natural‑language questions and receive...
Advertising API Release Notes
Amazon cut its FBA reimbursement claim window from 18 months to 60 days, introduced automatic reimbursements for some warehouse losses, and will shift to...
Advertising API Release Notes
Amazon requires Order Defect Rate <1 %, Late Shipment Rate <4 % and Pre‑Fulfillment Cancel Rate <2.5 %. A new hazardous‑material labeling rule added in...
Advertising API Release Notes
Amazon’s Rufus AI shopping assistant has logged over 250 million user interactions, with monthly active users up 140 % YoY and query volume up 210 %. Shoppers...
Advertising API Release Notes
Amazon has revealed the technical architecture behind Rufus, its AI shopping assistant. The system uses a custom LLM, real-time retrieval from product data,...
Advertising API Release Notes
Rufus AI now handles about 2‑3 % of Amazon purchases in 2026, forcing sellers to balance traditional SEO with AI‑specific listing tweaks. The assistant...
Advertising API Release Notes
Amazon now inserts Sponsored Product ads into Rufus AI chat responses, showing them alongside the assistant’s recommendation. Eligibility scoring now combines...
Advertising API Release Notes