Overview

On January 24 2025 Amazon opened its Demand‑Side Platform (DSP) campaign and creative management APIs to all advertisers. The new REST‑based endpoints let sellers create, edit, and retire campaigns, ad groups, targeting rules, and creative assets without ever logging into the DSP console. This shift enables large‑scale automation and tighter integration with existing data pipelines, a change that can directly affect cost efficiency and speed for Amazon advertisers.

Key Points

• Full‑cycle campaign CRUD — Sellers can programmatically create, read, update, and delete DSP campaigns, specifying budgets, flight dates, frequency caps, and pacing models, which makes bulk edits across hundreds of campaigns possible.
• Creative upload via API — Display, video, and audio assets are sent to Amazon’s CDN through a single endpoint, returning an asset ID that can be instantly linked to any ad group, eliminating the multi‑step manual upload process.
• Batch extraction of structures — A single request can pull the entire hierarchy of campaigns, ad groups, targeting settings, and performance metrics for every managed advertiser, facilitating unified reporting in custom data warehouses.
• Real‑time bid automation — By coupling performance‑reporting endpoints with campaign‑update calls, developers can build scripts that raise bids when ROAS exceeds 4× and pause groups that fall below 2×, all within minutes of data arrival.
• Dynamic targeting configuration — Contextual keywords, audience segments, geographic zones, and device preferences are set through API calls, allowing rapid A/B tests and automated rotation of audience pools.
• Hourly budget and targeting tweaks — Instead of weekly manual adjustments, advertisers can schedule hourly budget reallocations based on live spend and conversion trends, a practice that proved valuable during Prime Day spikes.
• Mass creative generation — Product‑feed‑driven tools can spin out hundreds of ad variations, upload them via the API, and assign each to specific ad groups, enabling performance‑driven creative rotation without human intervention.