Amazon Sales Rank: Explained
In 2022 Amazon accelerated the Best Sellers Rank (BSR) refresh cadence to multiple updates per day, up from a once‑daily refresh. Because the rank can swing...
Helium 10 Blog
Every update. One feed.
In 2022 Amazon accelerated the Best Sellers Rank (BSR) refresh cadence to multiple updates per day, up from a once‑daily refresh. Because the rank can swing...
Helium 10 Blog
Amazon Handmade, launched in 2015, offers artisans a dedicated “Handmade” badge and storefront while charging 8‑15% referral fees plus $0.30 per item with no...
Helium 10 Blog
Amazon sellers are now using 30‑day Kickstarter/Indiegogo campaigns to validate demand, sourcing wholesale items at 10‑20% bulk discounts, and a new free PPC...
Helium 10 Blog
Mom sellers leverage household testing and tools like Helium 10’s automated repricing to boost Amazon performance. A 48‑hour durability test of a kitchen...
Helium 10 Blog
Optimizing Amazon listings—using a 1000‑pixel main image, front‑loading the primary keyword in titles like “Silicone Baking Mat – Non‑Stick Oven Liner,...
Helium 10 Blog
New Amazon SKUs open with a 2‑5 unit per‑order cap (often 3). After at least 30 days of 99% order‑defect rate, <2% late‑shipment and positive reviews, sellers...
Helium 10 Blog
Amazon PPC uses a three‑tier hierarchy (campaign → ad group → keyword/product‑target) and requires separate campaigns for Sponsored Products, Brands, and...
Helium 10 Blog
From late 2023 to early 2024 Amazon added a 15‑second video slot, five headline variations, interest‑based audiences for Sponsored Display, view‑through...
Helium 10 Blog
Amazon runs more than 175 fulfillment centers worldwide and uses a three‑tier delivery chain (fulfillment center → sortation hub → delivery station). The...
Helium 10 Blog
In episode 167 of the Serious Sellers podcast, Helium 10’s content team showed that adding external blog, video and SEO assets can lift external Amazon traffic...
Helium 10 Blog
In early 2024 the Serious Sellers Podcast highlighted Amazon's policy overhaul and Helium 10's upgrades. Xray now refreshes marketplace data every five minutes...
Helium 10 Blog
Amazon’s updated Invoice Verification now requires PDFs or high‑resolution JPEG/PNG under 10 MB, with filenames that include the shipment ID, and exact SKU,...
Helium 10 Blog
Amazon’s 2024 barcode update mandates GS1‑verified UPC/EAN numbers (effective July 2023) and adds an optional A‑plus barcode format. In Q2 2024, about 18 % of...
Helium 10 Blog
Amazon now allows sellers to add 15‑second to 2‑minute MP4/MOV videos to product detail pages—a feature first launched in 2020 and expanded to most categories...
Helium 10 Blog
Episode 165 of the Serious Sellers Podcast features Amazon seller and YouTube creator Tatiana James, who runs a 100K‑subscriber channel and allocates a $30 K...
Helium 10 Blog
Amazon’s backend search‑term field is limited to 250 characters (excluding spaces). Using tools like Helium 10 Magnet or Cerebro to add high‑volume modifiers...
Helium 10 Blog
Amazon sellers should vet overseas partners with business registration, tax ID and bank statements, then confirm via government databases. Use secure channels...
Helium 10 Blog
Episode 163 of the Serious Sellers Podcast (recorded early 2020) walks through Helium 10’s Magnet, Cerebro, Listing Analyzer, Image Optimizer and A+ Builder...
Helium 10 Blog
The Serious Sellers Podcast highlighted a data‑science startup that processes millions of Amazon reviews daily, using a trust‑score dashboard that flags abrupt...
Helium 10 Blog
Amazon FBA coaches typically charge $500‑$1,500 per month, and sellers who achieve a 25% revenue increase within six months usually recoup the fee in three...
Helium 10 Blog