Overview

Amazon now permits sellers to attach short video clips directly to their product detail pages, offering shoppers a moving view of the item in use. First introduced in 2020 and broadened to most categories by 2022, video assets can lift conversion rates and curb return complaints, making them a critical tool for any brand seeking higher sales and stronger buyer confidence.

Key Points

• Broad eligibility — Almost every product category, except tightly regulated groups such as firearms and hazardous materials, can host a video, letting a wide spectrum of sellers showcase their goods in motion.
• Strict length limits — Videos must run between 15 seconds and 2 minutes, which forces sellers to craft concise, focused narratives that match typical shopper attention spans.
• Technical specifications — Accepted file types are MP4 or MOV, the file cannot exceed 500 MB, and the resolution must be at least 720p, guaranteeing smooth playback across desktop and mobile devices.
• Placement hierarchy – Only a single video may occupy the primary image carousel; any additional clips appear in the “Product Video” module beneath the product description, giving shoppers multiple viewing options without cluttering the main image area.
• Performance upside — Listings that include a video consistently record higher click‑through rates and conversion percentages, as shoppers gain a clearer sense of functionality, size, and quality before buying.
• Compliance gatekeeping — Amazon runs an automated and manual review on each upload, rejecting videos that contain prohibited claims, unlicensed music, copyrighted footage, or overly promotional language, so adherence to policy is essential for approval.

How Amazon Product Videos Work

1. Produce a compliant clip — Create a video that falls within the 15‑second to 2‑minute window and highlights the product’s core benefits; for instance, a kitchen‑tool vendor might film a 30‑second demo of a slicer effortlessly cutting carrots to illustrate ease of use.
2. Submit through Seller Central — In Seller Central, go to the “Inventory” tab, click “Edit” on the target ASIN, select “Images & Videos,” then hit “Add Video.” Drag the MP4 file into the upload field; Amazon will immediately run a policy scan for prohibited content.