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Amazon’s Rufus AI assistant now drives $10 B in annualized sales, with 250 M shopper interactions and a 60 % conversion lift. Monthly active users grew 140 %...
Advertising API Release Notes
In early 2024 Amazon Marketing Cloud launched “Custom Models for Audiences,” letting advertisers upload proprietary ML models that blend first‑party CRM or...
Advertising API Release Notes
Amazon DSP launched Location‑Based Interactive Video Ads this month, letting U.S. advertisers upload one master video and automatically overlay zip‑code or...
Advertising API Release Notes
On Jan 30 2025 Amazon Advertising launched a unified advertiser profile that combines Sponsored Ads and DSP across all eligible marketplaces and introduced...
Advertising API Release Notes
Amazon launched Sponsored Brands Reserve Share of Voice, a fixed‑price option that lets brands lock top‑of‑search Sponsored Brands slots for branded keywords...
Advertising API Release Notes
In 2025 Amazon revamped its ad placement engine, moving ranking from raw bid to a creative quality score that evaluates visual composition, production value...
Advertising API Release Notes
In early 2024 Amazon launched COSMO and RUFUS AI, replacing keyword‑driven search with intent‑first indexing and conversational recommendations. The new...
Advertising API Release Notes
On Jan 30 2025 Amazon DSP introduced a unified inventory dashboard with a single source ID 315153005982735861, promising up to 4× higher ROAS for...
Advertising API Release Notes
On Jan 30 2025 Amazon Marketing Cloud started ingesting Amazon Live signals into a new “LiveEvents” table, giving sellers SQL‑level access to view duration,...
Advertising API Release Notes
For Prime Day 2025 (July 8‑11) sellers should allocate 60 % of the ad budget to Sponsored Products, 25 % to Sponsored Brands and 15 % to Sponsored Display....
Advertising API Release Notes
Amazon Ads added a free AI‑driven Creative Studio assistant that lets sellers create video and display ads via a chat interface. The tool pulls Amazon retail...
Advertising API Release Notes
On Jan 15 2025 Amazon DSP introduced a Unified Forecasting Dashboard that adds a forecast card to the order‑line screen, showing supply availability,...
Advertising API Release Notes
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
Amazon Advertising adds an AI‑driven Creative Builder inside the Ads Console and DSP that can turn a single product image into a 15‑second video, a 30‑second...
Advertising API Release Notes
Amazon Advertising has launched two new audience segments—Purchased‑Customer and Cart‑Abandoner—for Sponsored Brands, now live in over 20 marketplaces. Sellers...
Advertising API Release Notes
Amazon Marketing Cloud has entered beta with an AI‑driven chatbot, the “AI Audience Builder,” that converts plain‑English requests into ready‑to‑run SQL...
Advertising API Release Notes
Amazon's Prime Day 2025 advanced guide reveals that multi-format advertisers saw 139% higher sales growth during Prime Day 2024. The playbook details...
Advertising API Release Notes
Amazon’s new AI assistant Rufus shifts product discovery to conversational, context‑driven matches. The SPARK framework advises embedding scenario‑rich titles...
Advertising API Release Notes
Amazon's AI-driven search tools like Rufus now favor natural noun phrases over isolated keywords. Sellers who adopt noun phrase optimization across titles,...
Advertising API Release Notes
In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes