Overview

Amazon Ads has introduced a free, AI‑driven creative assistant inside Creative Studio that lets sellers generate professional video and display ads through a simple chat interface. The system handles everything from product research to final video rendering, removing the need for costly agency services. Sellers of any size can now produce Amazon‑ready ads in hours rather than weeks, leveling the playing field for advertising on the platform.

Key Points

• Chat‑Based Creation — Sellers type natural‑language prompts in Creative Studio and receive ready‑to‑use video or display ads without any design expertise.
• Retail‑Data Insights — The AI taps into Amazon’s own shopping signals, product detail page information, and brand guidelines to suggest concepts that match real‑world buyer behavior.
• Full Production Pipeline — From brainstorming taglines to generating multi‑scene storyboards, voiceovers, music, and animation, the tool delivers a complete ad in a single workflow.
• Editable Elements — Users can tweak any component—script, visual, or audio—while the AI explains the rationale behind each suggestion, enabling informed revisions.
• Multi‑Placement Formats — The output is automatically sized for Amazon DSP, Sponsored Brands, Sponsored Display, and other ad placements, ready for immediate launch.
• Zero Additional Cost — The entire capability is offered at no extra charge, eliminating the five‑figure budgets that previously limited video advertising to large brands.

How the Tool Works

1. Initiate Chat — The seller clicks the chat icon in Creative Studio and provides inputs such as the product’s Amazon URL, target audience details, and any brand assets. Example: a seller of eco‑friendly water bottles enters the product link, selects “outdoor enthusiasts” as the audience, and uploads a logo.
2. Data‑Driven Research — The AI aggregates Amazon retail data, browsing trends, and purchase histories to pinpoint unique selling points and viable messaging angles.