Every update. One feed.
Amazon added a free, self‑paced security module to Seller University that runs about five minutes and includes three 1‑minute videos on phishing, two‑step...
Seller Central News
Amazon is now mandating four attributes—color name, size name, product description, and department name—across dozens of categories effective immediately. The...
Seller Central News
Amazon’s Manage Your Experiments tool now lets brand‑registered sellers A/B test bullet points and full product descriptions. The new “Run to Significance”...
Seller Central News
Amazon’s Manage Your Experiments console now lets Brand‑registered sellers A/B test bullet points and full‑length product descriptions. A new...
Seller Central News
Amazon now offers a free, self‑paced five‑minute Account Security module in Seller Central. Completing it awards a “Security‑Ready” badge and teaches two‑step...
Seller Central News
On Oct 27 2022 Helium 10’s Buzz announced Amazon Unboxed upgrades: a searchable product feed, an instant listing validator, a new “Unboxed” Sponsored Products...
Helium 10 Blog
Amazon added five short video tutorials in Seller Central’s News & Updates hub, covering budget & bid workflow, match‑type guidance, negative targeting and...
Seller Central News
Amazon added Quick Action Guides to the Sponsored Products console, introducing a “Quick Actions” tab that lets sellers pause ads, add negative keywords, or...
Seller Central News
Amazon Ads has released optimization guidance covering campaign budgets, keyword bids, match types, negative keywords, and product targeting to help sellers...
Seller Central News
Amazon Ads added a Quick Actions hub with 12 short tutorial videos. Sellers can cut a $500 daily budget to $300, add negative keywords and raise bids on...
Seller Central News
In early 2024 Amazon.com.au launched a dedicated “Medical Devices Compliance” page, expanding eligible categories to include face masks, TENS units, CPAP masks...
Seller Central News
Amazon Canada’s Multi‑Channel Fulfillment now ships eligible items (≤45.72 cm × 35.56 cm × 20.32 cm and ≤9 kg) in plain, unbranded packaging at no extra...
Seller Central News
Helium 10 episode #390 shows Amazon sellers can cut listing time from three hours to under one hour and halve listing errors by adopting SOPs that tie tasks to...
Helium 10 Blog
Amazon launched Selling Partner API Guard in early 2024 as a server‑less AWS Lambda service that continuously scans SP‑API resources for compliance with the...
SP-API Changelog
Amazon now requires every paginated request to the FBA Inventory v1 endpoint `/fba/inventory/v1/summaries` to include both the original `startDateTime` (e.g.,...
SP-API Changelog
Episode 46 of the Spanish Serious Sellers Podcast (released early 2024) details a data‑first product‑research framework, urging sellers to set a 30 %...
Helium 10 Blog
The veteran seller switched from a single auto‑campaign to a hybrid model, launching an automatic campaign for new SKUs, extracting ~300 search terms in the...
Helium 10 Blog
Amazon Freight now lets sellers book LTL or FTL moves directly in Seller Central. The portal offers instant quotes (e.g., a 3‑pallet LTL from CA to the Midwest...
Seller Central News
Amazon has launched Amazon Freight, a full‑truckload (FTL) shipping service accessible via a new tab in Seller Central, offering 24‑hour to 10‑day booking...
Seller Central News
The Helium 10 podcast advises sellers to allocate 20‑30% of total ad spend to Google prospecting and 70‑80% to Amazon Sponsored Products, and to split Google...
Helium 10 Blog