Overview

Amazon has added a series of step‑by‑step Quick Action Guides inside the Sponsored Products console. The tutorials focus on everyday tasks such as adjusting budgets, tweaking keyword bids, choosing match types, and applying negative or product targeting. Sellers who follow the guides can fine‑tune campaigns without needing deep advertising expertise, which is increasingly important as competition and cost‑per‑click rates rise.

Key Points

• Quick Actions in Campaign Manager — Sellers can now click a single “Quick Action” button to pause low‑performing ads, add a negative keyword, or raise a bid, streamlining the response to real‑time performance signals.
• Budget Optimization Walkthroughs — The guides walk users through reading daily spend, impression share, and ACOS to decide whether to increase, decrease, or keep a campaign’s budget steady.
• Keyword Bid Tutorials — Step‑by‑step instructions show how to raise bids for keywords that generate sales at a profitable margin while lowering bids on terms with high spend but low conversion.
• Match Type Education — Clear explanations illustrate when to use broad, phrase, or exact match, and how to transition winning keywords from discovery‑focused broad match to tighter phrase or exact campaigns.
• Negative Targeting Guides — Sellers learn to add negative keywords and negative product targets, preventing ads from appearing on searches or detail pages that are unlikely to convert.

How Quick Action Guides Work

1. Access the Guide Panel — Within the Sponsored Products dashboard, a new “Quick Actions” tab appears beside the standard campaign list; clicking it opens a menu of tutorial cards tailored to the selected campaign.
2. Select a Performance Issue — Each card is labeled with a common problem (e.g., “Budget too low,” “High ACOS keyword”). Choosing a card displays a concise checklist and a one‑click option to apply the recommended change.
3. Review Suggested Metrics – The guide pulls the latest performance data—impressions, clicks, spend, and conversion rate—and highlights the metric that triggered the recommendation, helping the seller see the rationale before confirming.