Overview

Amazon has added a series of concise video tutorials to Seller Central that walk advertisers through the most effective ways to fine‑tune their ad campaigns. The clips focus on budget and bid adjustments, keyword match‑type selection, negative targeting, and product‑page placements, giving sellers a practical roadmap to lift return on ad spend. Because the lessons are broken into single‑action steps, both newcomers and seasoned marketers can apply the recommendations immediately.

Key Points

• Video tutorials — Short, on‑demand guides now sit in the Seller Central news hub, covering the five core optimization topics.
• Budget & bid workflow — Sellers receive a step‑by‑step walk‑through for scaling spend on high‑performing campaigns while trimming under‑delivering ones.
• Match‑type guidance — The series explains when to use broad, phrase, or exact match, backed by concrete usage scenarios.
• Negative targeting — Instructions show how to add negative keywords and product targets to stop wasteful clicks.
• Product‑page targeting — Sellers learn to place ads on competitor or complementary listings and to block placements that never convert.

How Quick Action Guides Work

1. Access the tutorial library — Log into Seller Central, navigate to the “News & Updates” tab, and click the “Advertising Quick Actions” banner. For example, a seller managing a line of organic teas can open the “Budget Adjustment” video with a single click.
2. Follow the on‑screen checklist — Each video pauses at critical decision points and displays a checklist. In the “Bid Management” guide, the checklist prompts the user to pull a performance report, identify keywords with a conversion rate above 8 %, and raise their bids by 15 %.
3. Apply changes directly in the console — The tutorial shows the exact navigation path (e.g., Campaigns → Edit → Budget) and demonstrates where to enter the new values. A seller promoting a Bluetooth speaker can instantly increase the daily budget from $30 to $45 for the top‑ranking campaign while reducing the budget of a low‑ROAS campaign from $20 to $10.