#605 – 8-Figure Amazon Seller To ZERO?!
An eight‑figure Amazon brand saw quarterly revenue plunge from >$10 M to $0 after a 150% over‑order, a three‑week stockout, and a policy breach for missing...
Helium 10 Blog
Every update. One feed.
An eight‑figure Amazon brand saw quarterly revenue plunge from >$10 M to $0 after a 150% over‑order, a three‑week stockout, and a policy breach for missing...
Helium 10 Blog
Amazon’s FBA New Selection now cuts Vine enrollment fees by 25% for parent ASINs where sellers enroll 3‑10 units. The reduced rate is applied automatically in...
Seller Central News
Amazon will expand its Valid Tracking Rate (VTR) policy to include all seller‑fulfilled orders over €15 and all cross‑border shipments in Europe, applying the...
Seller Central News
Amazon has expanded its Valid Tracking Rate (VTR) policy to count every seller‑fulfilled shipment, including all carriers and EU cross‑border parcels, while...
Seller Central News
Amazon now gives FBA New Selection sellers a 25 % discount on Vine enrollment fees, reducing the $100 fee to $75 per ASIN when enrolling 3‑10 units. The...
Seller Central News
In early 2024 Amazon added a GPSR Compliance tile to the Account Health dashboard for EU sellers, enabling batch uploads of safety certificates and automatic...
SP-API Changelog
The guide details how sellers already exceeding €1 million annual revenue can add at least one complementary product within 90 days, enroll in Amazon Brand...
Helium 10 Blog
In episode #149 of the Helium 10 podcast (Mar 2024) a disciplined PPC framework is presented: split campaigns into “awareness” (70% of daily budget at launch,...
Helium 10 Blog
The Helium 10 podcast episode #604 details how a seller grew to $30 million in annual Amazon sales by launching a $600 premium kitchen appliance, allocating a...
Helium 10 Blog
Amazon added a new TRANSACTION_UPDATE webhook that fires within three seconds of a payment capture, delivering orderId, amount, currency, transactionId and...
SP-API Changelog
In March 2024 Amazon refreshed the Fulfillment Inbound API (v2024-03-20) with new listPrepDetails and setPrepDetails operations. These let sellers read and...
SP-API Changelog
Helium 10 released a live Profit‑Margin Dashboard on Oct 11 2024 that combines product cost, Amazon fees and ad spend. Amazon’s AWD network is at roughly 92 %...
Helium 10 Blog
Amazon will extend the holiday return window for orders placed 1 Nov 2024‑25 Dec 2024, allowing returns until 31 Jan 2025 (or 30 days after delivery, whichever...
Seller Central News
Amazon extends its 2024 holiday return window across all eight EU marketplaces. Orders placed 1 Nov 2024‑25 Dec 2024 can be returned until 31 Jan 2025 (or...
Seller Central News
In early 2024 Helium 10 moved its AI‑driven advertising engine into the Platinum plan, ending the Diamond‑only restriction. Platinum members now get one‑click...
Helium 10 Blog
Amazon launched Haul, a mobile‑only storefront for items under $20 that ships directly from Chinese warehouses in 7‑14 days. The program cuts commission on...
Curated Industry News
Starting in 2025 Amazon will automatically reimburse lost, damaged or buyer‑returned inventory within 24‑48 hours of detection, eliminating manual case filing....
Seller Central News
Amazon’s Rufus AI shopping assistant has logged over 250 million user interactions, with monthly active users up 140 % YoY and query volume up 210 %. Shoppers...
Advertising API Release Notes
Amazon will automatically reimburse sellers for inventory marked as lost, damaged, or return‑issue, crediting the unit price minus fees. Manual claims must now...
Seller Central News
Amazon allows up to five A+ modules per SKU, each requiring images of at least 970 × 600 px and under 2 MB. Sellers see measurable lifts – e.g., a 6%...
Helium 10 Blog