Overview

Amazon has introduced a new GPSR compliance panel on the Account Health dashboard for sellers of non‑food products in European marketplaces. Launched in early 2024, the tool lets sellers attach safety documentation directly to each flagged offer, streamlining proof of conformity and reducing the risk of penalties. Keeping listings compliant is essential for preserving account health and uninterrupted sales across the EU.

Key Points

• Single‑view compliance hub — The Account Health page now features a “GPSR Compliance” tile where sellers can attach certificates, test reports, or declarations for every brand or SKU that Amazon has identified as needing proof. For example, a vendor of smart home devices can see all affected ASINs listed together.
• Live roster of flagged offers — Sellers receive an up‑to‑date list of products that must satisfy the EU General Product Safety Regulation, including categories such as toys, electronics, and cosmetics, each linked to its product detail page. A seller of children’s puzzles will see the exact ASINs awaiting documentation.
• Automated status refresh — After files are uploaded, Amazon’s compliance engine re‑evaluates the offer and updates the compliance label within 24 hours, automatically removing the “non‑compliant” badge when the evidence meets the criteria. In practice, a Bluetooth speaker listing turned green in less than a day after the CE test report was submitted.
• Avoidance of enforcement actions — Listings that stay non‑compliant for more than seven days risk suppression, health warnings, or even suspension of selling privileges, which can quickly erode sales momentum. A candle retailer that ignored a pending notice saw the product disappear from search results after the week elapsed.
• Batch upload capability — Sellers can attach multiple documents to several ASINs in a single session, eliminating the need to send separate emails for each product. A kitchen appliance brand uploaded a PDF bundle covering three different models in one go, saving hours of manual work.

How GPSR Compliance Proof Works

1. Open the GPSR panel — From the Account Health dashboard, click the “GPSR Compliance” tile to reveal a list of all offers flagged for safety documentation. A seller of wireless earbuds sees ASIN B09XYZ5678 highlighted as missing a CE conformity certificate.