Overview

An experienced Amazon seller outlines the precise actions required to push annual revenue beyond the €1 million threshold and sustain scalable growth. The guidance targets merchants who already have reliable operations and now aim to expand systematically across products, brands, and markets.

Key Points

• Broaden product catalog — Introducing complementary items lifts average order value and spreads demand without overloading existing workflows.
• Strengthen brand presence — Leveraging Amazon Brand Registry and focused brand storytelling boosts customer loyalty and lifts conversion rates.
• Explore new marketplaces — Selling on additional Amazon locales opens fresh buyer segments and cushions the business against regional sales swings.
• Automate core operations — Inventory‑ and pricing‑automation tools cut manual errors, free up time, and enable faster decision‑making.
• Prioritize profitability — Shifting focus from pure topline growth to margin analysis helps identify cost‑driving activities and improves overall return.
• Invest in advanced advertising — Adding Sponsored Brands and video ads for new SKUs increases visibility and accelerates cross‑selling opportunities.

How the Growth Strategy Works

1. Deep‑dive market research — The seller employs data‑analytics platforms to pinpoint low‑competition niches with strong demand, such as seasonal accessories that complement existing best‑sellers.
2. Expand product lines — Based on the research, a new, thematically aligned product is launched (e.g., a matching storage case for a popular gadget), creating natural cross‑sell paths for current customers.
3. Secure brand assets — Enrolling in Amazon Brand Registry locks down trademark rights, unlocks A+ Content and storefront capabilities, and presents a more professional brand image to shoppers.
4. Scale fulfillment wisely — Part of the inventory is shifted from Amazon FBA to a hybrid model that includes a private fulfillment center, reducing per‑unit shipping costs while preserving fast delivery standards.