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Amazon will lower EU referral and FBA fees starting Jan 5 2026, a month earlier than the planned Feb 1 rollout. Referral fees drop from 15% to 8% for items...
Seller Central News
Amazon’s Virtual Bundles let Brand Registry sellers combine 2‑5 of their own FBA ASINs into a single listing without new inventory, UPCs, or packaging. Bundles...
Seller Central News
In early 2026 Amazon launched the COSMO semantic search engine powered by Rufus AI, turning every listing into a knowledge‑graph node. Keyword stuffing is now...
Advertising API Release Notes
Effective Jan 15 2026 Amazon will raise FBA fulfillment fees, with small standard‑size items ($10‑$50) seeing per‑unit hikes of $0.12‑$0.51 and large items...
Industry News
Amazon has merged Attribution with the DSP, delivering a unified dashboard that shows off‑Amazon clicks through to checkout. Early data shows a three‑fold...
Amazon Advertising Blog
Amazon sellers are replacing one‑off tricks with repeatable, data‑driven systems; a vendor uncovered a $12‑per‑unit profit gap by analyzing a rival’s keyword...
Helium 10 Blog
Amazon's Rufus AI, an intent‑focused shopping assistant, is accelerating its share of purchase journeys and is projected to keep expanding through 2026....
Advertising API Release Notes
Starting 1 Jan 2026 Amazon will instantly suppress any EU or UK toy listing that lacks up‑to‑date EN 71‑1/2/3 test reports, a CE mark for EU sites or a UKCA...
Seller Central News
A Helium 10 Project X participant generated $3 M in under 24 months by selling a $15‑$30 kitchen organizer on Amazon and TikTok Shop. She used Black Box, Xray,...
Helium 10 Blog
Amazon's December 2025 SP-API release adds EBT payment tracking, improved listing validation errors, EU VAT report changes effective January 2026, and...
SP-API Changelog
In early 2024 Amazon DSP rolled out a unified brand‑safety framework that consolidates all safety settings into a single profile, adds three inventory tiers...
Amazon Advertising Blog
Amazon requires sellers to submit real‑world packaging photos—typically six images for a box or front/back/side for a bottle—using a 12 MP smartphone or DSLR,...
Seller University
U.S. e-commerce sales hit $310.3 billion in Q3 2025, growing 5.1% year-over-year and now representing 16.4% of all retail. Amazon's estimated share implies...
Curated Industry News
Amazon Warehousing and Distribution (AWD) offers a lower storage rate of $0.45 per cu ft versus the $0.75 surcharge for >90‑day FBA inventory, and provides...
Seller University
Amazon’s Holiday Status feature lets FBM sellers temporarily hide their listings; activating it from Dec 22 to Jan 2 removed 12 FBM SKUs and stopped new...
Seller Central News
Amazon reminds sellers to activate holiday status before the festive season to prevent missed orders and Account Health violations on seller-fulfilled listings.
Seller Central News
Amazon’s Holiday Status tool in Seller Central hides selected seller‑fulfilled listings during a planned break, preventing new orders. A 3‑day gap can push...
Seller Central News
Rufus AI now handles over 250 million shopper interactions, shifting Amazon search to natural‑language queries. Listings missing structured fields like size,...
Helium 10 Blog
Amazon’s Holiday Status feature lets sellers pause merchant‑fulfilled listings for a defined window (e.g., Dec 20 – Jan 3) with one click, preventing new...
Seller Central News
Amazon's vacation status feature lets sellers temporarily hide merchant-fulfilled listings to prevent order accumulation and account health violations during...
Seller Central News