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Ads Academy advises that structured keyword research can slash ACOS from 45% to 22% and lift relevant impressions by 30% while boosting sales 20%. Exact,...
Helium 10 Blog
TikTok Shop now rewards algorithm‑friendly short videos with 2‑3× higher click‑through rates and gives better feed placement to merchants who run at least two...
Helium 10 Blog
Amazon has released 50+ upgrades to its Rufus AI shopping assistant, adding persistent memory, autonomous purchasing with auto-buy pricing, and visual search...
Helium 10 Blog
Prime Day 2025 will run July 8‑11, a continuous 96‑hour window. Adding Sponsored Brands and Sponsored Display to a Sponsored Products‑only mix can lift ad...
Helium 10 Blog
A private‑label seller used Helium 10 keyword research and generative AI to rewrite a listing, raising annual sales to $7 million, click‑through rate from ~2 %...
Helium 10 Blog
Amazon's Rufus AI now shows a “Help Me Decide” button after a shopper views 3+ similar listings without adding to cart. The engine picks one product, stays...
Helium 10 Blog
Helium 10 streamed the Prime Day 2025 PPC Bootcamp (TACoS Tuesday) teaching sellers to trim keyword lists (e.g., 1,200 → 250 terms), allocate ~70 % of daily...
Helium 10 Blog
Analysis of 100,000+ Black Friday shopping sessions shows Rufus-assisted sessions doubled purchase rates, converted at 3.5x the rate of traditional browsing,...
Helium 10 Blog
Amazon has set Prime Day 2025 for mid‑July, overlapping with TikTok Shop’s new Deal Day weekend. Temu will again ship “Ships from China,” extending delivery...
Helium 10 Blog
Helium 10’s Black Box product‑discovery engine surfaced a skincare serum with 12 K daily TikTok views, while Cerebro’s keyword suite lifted click‑through rates...
Helium 10 Blog
A seller who joined the Helium 10 Facebook group in 2019 grew her Amazon store to an estimated $3 million in gross sales for the current year by leveraging...
Helium 10 Blog
In Helium 10 episode #176, strategist Manu Meneses presents a step‑by‑step VA program for Amazon sellers, recommending tools like Slack, Trello, Asana and SOPs...
Helium 10 Blog
By Q2 2025 Amazon will require every FBA shipment to contain at least 30 % recycled material, launch the Smart Ship portal that cuts U.S. transit from five to...
Helium 10 Blog
The new TikTok Shop Seller Tools let sellers clone an Amazon SKU to TikTok in under five minutes, use the built‑in Creator Matchmaking to find influencers...
Helium 10 Blog
Amazon will cease accepting new Posts on July 1 2025 and delete all existing Posts by August 15 2025. Sponsored Product ads now require an inventory pool,...
Helium 10 Blog
In March 2024 Helium 10 launched the Ads Academy, a video‑driven training suite that expands the original curriculum used by over 50,000 merchants to include...
Helium 10 Blog
Amazon began rolling out the COSMO semantic search model in early 2024, now covering roughly 10% of U.S. shopper traffic. Early tests showed a 0.7% lift in...
Helium 10 Blog
In episode #672 a TikTok Shop merchant reported cumulative live‑selling revenue exceeding $1 million, with each broadcast drawing tens of thousands of...
Helium 10 Blog
Amazon's COSMO knowledge graph, launched in 2023, now powers search with over 6.3 million nodes and 29 million edges. It replaces exact‑match keywords with...
Helium 10 Blog
On June 4 2025 Helium 10 launched its TikTok‑Shop Toolkit, adding a Prime‑Exclusive Coupon Engine, Prime Day Calendar Sync, and an integrated Creator...
Helium 10 Blog