Overview

Helium 10 streamed its “Prime Day 2025 PPC Bootcamp” as part of the TACoS Tuesday series, with specialist Destaney Wishon walking sellers through sophisticated pay‑per‑click tactics. The session targets keyword precision, bid optimization, and budget distribution so sellers can protect margins while capitalizing on the massive traffic surge that Prime Day delivers.

Key Points

• Laser‑focused keyword selection — Move away from a blanket broad‑match approach and concentrate on phrase and exact matches for high‑intent searches; a silicone‑baking‑mat vendor trimmed its list from roughly 1,200 generic terms to 250 tightly aligned phrases, slashing wasted spend by about 30 %.
• Dynamic bid adjustments — Increase bids on ad groups that demonstrate strong performance while pulling back on under‑performers; a portable‑charger seller boosted bids on “fast‑charging power bank” after a pre‑Prime test showed a 1.8 × return on ad spend (ROAS), then reduced bids on low‑ROAS keywords.
• Budget reallocation to best‑selling ASINs — Direct roughly 70 % of daily ad spend toward the top three SKUs that historically generate the lowest ACOS; a kitchen‑tool brand shifted $5,000 of its $7,000 Prime‑Day budget to its flagship garlic press, driving overall ACOS down from 28 % to 21 %.
• Dayparting for peak traffic — Apply higher bid multipliers during the 10 am–2 pm window when Prime shoppers are most active; a pet‑supply retailer set a 1.5 × multiplier for that period and recorded a 12 % lift in impressions without increasing total spend.
• Creative ad copy testing — Run two headline variations per campaign and rotate them every four hours; a home‑decor label’s “Eco‑Friendly Wall Art” headline outperformed the original copy by 18 % in click‑through rate (CTR).
• Real‑time performance monitoring — Use Helium 10 Alerts to automatically pause keywords that breach a preset ACOS threshold; a Bluetooth‑speaker seller set an alert at 35 % ACOS, causing the system to pause a costly keyword and preserve a $2,300 profit margin.

How the Prime Day PPC Bootcamp Works

1. — Examine the last 90 days of search‑term reports, pull out high‑conversion phrases such as “water‑proof hiking backpack,” and eliminate low‑click‑through entries; an outdoor‑gear seller removed 400 under‑performing keywords, freeing $1,200 for higher‑value bids.