Your Expert Resource for Amazon Ads Management
In March 2024 Helium 10 launched the Ads Academy, a video‑driven training suite that expands the original curriculum used by over 50,000 merchants to include Sponsored Brands, Sponsored Display, Amazon Video Ads and Amazon DSP. The program adds interactive labs, live performance dashboards and a certification badge for sellers.
Overview
Helium 10 has introduced the Ads Academy, a video‑driven training suite that guides Amazon sellers through the full range of Amazon advertising options. Launched this month, the program updates the earlier curriculum that served more than 50,000 merchants and now covers Sponsored Brands, Sponsored Display, video placements and Amazon DSP. Sellers who depend on paid traffic should pay attention because the Academy promises quicker skill acquisition, hands‑on tactics and tools aimed at lowering ACoS while accelerating sales velocity.
Key Points
- Community Size — The predecessor course attracted over 50,000 Amazon entrepreneurs, creating a sizable pool of users ready to transition to the new Academy.
- Broader Ad Spectrum — Modules now span Sponsored Brands, Sponsored Display, Amazon Video Ads and the programmatic Amazon DSP, moving beyond a sole focus on Sponsored Products.
- Interactive Labs — Every lesson pairs theory with a sandbox‑style exercise, such as a seller tweaking bids for a kitchen gadget during a weekend flash sale.
- Live Performance Dashboards — The Academy hooks into Helium 10’s keyword and profitability tools, allowing participants to watch ACoS shift in real time after applying a new negative‑keyword strategy.
- Certification Pathway — Completion of the final scenario‑based exam awards a Helium 10 Ads Certified badge that can be displayed on Amazon storefronts and professional profiles.
- Quarterly Refreshes — Content is updated every three months to mirror Amazon’s algorithm changes, including the 2024 emphasis on “high‑relevance” ad placements for brand launches.
How Ads Academy Works
- Enrollment & Portal Access — After purchasing the program, sellers receive a personal login to Helium 10’s learning hub; for instance, an eco‑friendly water‑bottle brand can instantly open the “Intro to Sponsored Brands” video.
- Foundational Modules — The first series explains Amazon’s ad architecture, using a case study of a seasonal candle line that cut its ACoS from 22 % to 14 % by reorganizing campaign structures.
Analysis & Recommendations
Why This Matters
The Academy gives sellers concrete tools to lower ACoS and boost ROI, such as a dayparting lab that raised impressions 18% and a negative‑keyword workflow that lifted CTR 30%. Certified sellers can showcase a Helium 10 Ads Certified badge on their Amazon storefronts, enhancing credibility.
Key Takeaways
- Ads Academy launched March 2024, updating a course that previously served >50,000 Amazon sellers.
- Curriculum now covers Sponsored Brands, Sponsored Display, Amazon Video Ads and Amazon DSP.
- Interactive labs include a bid‑adjustment exercise that simulated an 18% rise in impressions.
- Completion awards a Helium 10 Ads Certified badge that can be displayed on Amazon storefronts.
Recommended Actions
- →Enroll via Helium10.com > Learning Hub > Ads Academy and log in to access the portal.
- →Complete the “Campaign Health” worksheet in the Academy and apply the recommended negative‑keyword list in Seller Central > Advertising > Campaign ...
- →Track ACoS and CTR changes using Helium10 > Keyword Tracker after implementing the lab strategies.
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