Every update. One feed.
The Amazon SP‑API now returns three new payment fields—AcquirerId (e.g., "12.345.678/0001‑90"), AuthorizationCode (e.g., "AB123456789"), and CardBrand (Visa,...
SP-API Changelog
Amazon launched a 30‑day product launch roadmap that splits the first month into three phases and rewards sellers who finish the pre‑launch checklist with free...
Seller Central News
Amazon launched a 30‑day product launch roadmap that divides a new ASIN rollout into pre‑launch, week‑one activation, and day‑30 optimization phases. The plan...
Seller Central News
Amazon Freight is giving a 10 % discount on a seller’s first shipment when paid with Amazon Pay. The offer runs in the UK, Germany, France, Italy and Spain and...
Seller Central News
Amazon has launched an automated GST Calculation and Invoicing service for eligible Australian sellers, handling tax calculations and invoice generation for...
Seller Central News
Amazon Freight is offering a 10% discount on a seller’s first shipment when payment is made with Amazon Pay, available in the UK and EU (Germany, France,...
Seller Central News
The SP‑API Fulfillment Outbound getFulfillmentOrder call now returns an "amazonTrackingNumber" field (e.g., "TBA123456789US") for every Multi‑Channel...
SP-API Changelog
In late January 2025 Amazon added the Turkish marketplace (tr‑TR) to the SP‑API Fulfillment Inbound endpoints and introduced a new...
SP-API Changelog
Amazon is deprecating the Sales and Traffic 2023-11-15 dataset on June 26, 2026, replacing it with an updated 2024-04-24 version that adds consolidated trend...
SP-API Changelog
Amazon SP-API now returns a new field `unitOnTimeDeliveryRate` in the GET_V2_SELLER_PERFORMANCE_REPORT for the US marketplace (code ATVPDKIKX0DER). The metric...
SP-API Changelog
Amazon's Brand Stores now directly influence how Rufus AI understands and recommends products. Sellers who structure store content for AI comprehension can...
Helium 10 Blog
Amazon has added generative AI modules—marked with an AI badge—to the A+ Content Manager for brand‑registered sellers in the US and UK. The tool pulls title,...
Seller Central News
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon has added generative AI to the A+ Content Manager, first rolling out in the United Kingdom and expanding to other marketplaces in the coming weeks....
Seller Central News
The guide outlines ten under‑used tactics for Amazon and TikTok Shop, such as bundling items to add >1 unit per order, seeding 15 micro‑influencers (5‑10k...
Helium 10 Blog
Amazon introduced the Seller Wallet API (v2024‑03‑01) on March 1 2024, adding endpoints for real‑time balance checks, transaction history, exchange‑rate...
SP-API Changelog
Episode 181 of Helium 10’s podcast outlines Amazon pricing tactics such as Dynamic Price Adjustments that track the top 5 competitors and keep prices inside a...
Helium 10 Blog
On 3 May 2026 Amazon’s SP‑API added a deliveryPhoto element to getOrder and a customerTrackingUrl field to getTracking, enabling proof‑of‑delivery photos and...
SP-API Changelog
Amazon Brand Registry now accepts granted patent numbers and PDFs, enabling automated counterfeit removal. Utility patents typically require 18‑24 months...
Helium 10 Blog
Amazon’s variation‑theme cleanup, announced Feb 2026, will now delete only themes that recorded zero units sold from Apr 2025 to Mar 2026. Core attributes such...
Seller Central News