Amazon SP-API Deprecates Sales and Traffic Dataset: Sellers Must Migrate by June 2026
Amazon is deprecating the Sales and Traffic 2023-11-15 dataset on June 26, 2026, replacing it with an updated 2024-04-24 version that adds consolidated trend queries and requires a mandatory marketplace parameter. Sellers using SP-API analytics integrations must migrate their code before the deadline.
Overview
Amazon is rolling out a major update to its Sales and Traffic analytics datasets within Data Kiosk, introducing consolidated version 2024-04-24 while deprecating older 2023-11-15 dataset. The older version will be fully removed on June 26, 2026, giving developers roughly six months to migrate integrations with improved trend analysis capabilities and unified query structure.
Key Points
- New Consolidated Trend Query — Single query endpoint delivers ASIN-level trend analysis across daily, weekly, and monthly timeframes, replacing separate endpoints
- Mandatory Marketplace Parameter — All queries against 2024-04-24 dataset require explicit
marketplaceIdinput parameter - Backward-Compatible Query Support — Updated dataset continues supporting existing query patterns from previous version, easing transition
- Deprecation Deadline —
analytics_salesAndTraffic_2023_11_15dataset completely removed June 26, 2026, breaking any remaining integrations
Understanding the New Dataset Structure
- Centralized analytics platform — Data Kiosk provides programmatic access to sales performance, traffic metrics, and business intelligence
- ASIN-level tracking — Dataset tracks units ordered, sessions, conversion rates, and revenue across time periods
- Query consolidation — Single API call delivers both product-level aggregations and time-series data, eliminating previous fragmentation
- Explicit geographic segmentation — Mandatory marketplace identifier supports accurate cross-marketplace comparisons
Migration Planning
- Code updates required — Add
marketplaceIdparameter to every API call and update version identifier - Audit existing implementations — Identify all references to older dataset across reporting infrastructure
- Test in staging — Verify changes in development environment before production deployment to expose edge cases
Analysis & Recommendations
Why This Matters
Sellers and developers using SP-API Data Kiosk for sales and traffic analytics must update their integrations before June 2026 or risk losing access to critical performance data. The new dataset also unlocks better trend analysis that can improve inventory and marketing decisions.
Key Takeaways
- The analytics_salesAndTraffic_2023_11_15 dataset will be removed on June 26, 2026 — all integrations must migrate to the 2024-04-24 version
- A new consolidated trend query combines previously separate ASIN-level and time-series views into a single endpoint
- All queries now require an explicit marketplaceId parameter, which is a breaking change for existing integrations
- Sellers using Seller Central's native tools won't need to take action, but anyone with custom scripts or third-party API integrations must update their code
Recommended Actions
- →Audit your existing SP-API integrations for any references to the 2023-11-15 dataset and begin updating to the 2024-04-24 version
- →Add the required marketplaceId parameter to all Sales and Traffic Data Kiosk queries and test thoroughly in a staging environment
- →Contact third-party analytics tool providers to confirm they support or plan to support the updated dataset before the June 2026 deadline
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