Overview

Amazon has unveiled a structured 30‑day launch roadmap that guides sellers through the first month of a new product’s life cycle. The plan divides the period into three distinct phases and rewards sellers who finish the pre‑launch checklist with complimentary marketing placements, offering a tangible incentive to follow the prescribed steps.

Key Points

• Three‑phase framework — The roadmap splits the launch into pre‑launch preparation, week‑one activation, and day‑15‑to‑day‑30 optimization, each with its own set‑of actions.
• AI‑assisted listing creation — Sellers are urged to use Amazon’s built‑in generative AI to craft titles, bullet points, and descriptions that align with search algorithms.
• Early‑review program — Enrollment in Amazon Vine is embedded in the plan, allowing new ASINs to collect authentic reviews quickly.
• Free visibility slots — Completing the pre‑launch tasks unlocks complimentary placement on high‑traffic Amazon pages such as category highlights or deal sections.
• Integrated ad guidance — The week‑one segment includes step‑by‑step instructions for launching Sponsored Products campaigns and issuing discount vouchers.
• Performance‑driven adjustments — Sellers are instructed to monitor key metrics like sell‑through rate and ad spend, then tweak inventory and bids during the final phase.

How the 30‑Day Launch Roadmap Works

1. Pre‑Launch Preparation — Use Amazon’s AI tools to generate an SEO‑optimized title, five bullet points, and a detailed description for a hypothetical “ceramic travel mug.” The AI also suggests high‑volume search terms, reducing the time spent on keyword research.
2. A+ Content & Vine Enrollment — Build an enhanced brand page with lifestyle images and a feature‑comparison chart, then submit the ASIN to the Vine program. A seller launching a “organic facial serum” might receive ten vetted Vine reviews within the first week, providing early social proof.
3. FBA & Prime Enablement — Ship the initial inventory—say, 300 units of a Bluetooth speaker—to an Amazon fulfillment center to qualify for Prime shipping and the Buy Box before the product goes live.