Overview

Amazon has introduced a 30‑day launch roadmap that guides sellers through the first month of bringing a new product to market. The plan splits the launch into three distinct phases—pre‑launch preparation, week‑one activation, and day‑30 optimization—so sellers can systematically build visibility, generate early sales, and fine‑tune performance. Following the roadmap can reduce customer‑acquisition costs and improve long‑term ranking, making it essential for any seller planning a new ASIN.

Key Points

• Three‑phase structure — The roadmap outlines pre‑launch, first‑week, and day‑30 activities, each with clear objectives and metrics.
• AI‑driven listing creation — Integrated AI tools generate optimized titles, bullet points, and A+ Content from day one, boosting conversion rates.
• Free marketing placements — Sellers that complete all pre‑launch steps may earn complimentary exposure on high‑traffic Amazon pages.
• Sponsored Products focus — The plan recommends launching PPC campaigns in the first seven days to jump‑start sales velocity.
• Data‑backed day‑30 tweaks — By the end of the month, sellers should analyze reviews, sales, and ad performance to adjust listings, inventory, and pricing.

How the 30‑Day Launch Roadmap Works

1. Pre‑Launch Preparation —

   • Use Amazon’s AI listing assistant to craft a title that includes the top three search terms for a kitchen gadget, such as “silicone spatula,” “heat‑resistant,” and “dishwasher safe.”
   • Generate A+ Content with AI‑filled modules that showcase product dimensions, usage tips, and lifestyle images, then upload the assets before the launch date.
   • Enroll the ASIN in Amazon Vine to secure at least five early reviews from vetted reviewers, aiming for a minimum 4‑star average before day 7.
   • Register the product for Fulfillment by Amazon (FBA) to qualify for Prime shipping and improve Buy Box eligibility, ensuring inventory of 200 units is stocked in Amazon’s fulfillment centers.