Every update. One feed.
Amazon’s IP policy forces sellers to keep copyright, trademark and patent documentation on file and respond to violations within a 48‑72 hour remediation...
Seller University
Amazon’s Send to Amazon workflow shows all inbound shipments in the Shipping Queue Dashboard and logs each milestone in the Event Timeline. Sellers have a...
Seller University
Amazon’s Voice of the Customer (VOC) dashboard shows returns, A‑to‑Z claims and negative feedback per ASIN on a single screen. An example ASIN B07XYZ123 logged...
Seller University
Amazon now requires sellers of button‑cell or coin batteries to upload UL 2054 test reports and compliance certificates, use the IEC 60086 code (e.g., CR2032)...
Seller University
Amazon requires sellers to submit real‑world packaging photos—typically six images for a box or front/back/side for a bottle—using a 12 MP smartphone or DSLR,...
Seller University
Amazon now mandates pre‑approval for dietary‑supplement listings, requiring recent invoices, a COA for each SKU and cGMP certificates. Sellers must match the...
Seller University
Amazon's "Used Sold as New" compliance policy covers how product condition complaints are handled, what triggers violations, and steps sellers must take to...
Seller University
Amazon’s early‑2024 Seller University module introduces the Compliance Key Product (CKP) dashboard, forcing U.S. sellers to upload agency‑approved certificates...
Seller University
In March 2024 Amazon released a single Toys Seller Guide that consolidates safety compliance, a bulk‑upload spreadsheet template, hybrid FBA/FBM SKU support,...
Seller University
Amazon Brand Stores let brand‑registered sellers create a free, multi‑page storefront (e.g., brandname‑store.amazon.com). Stores with 3+ pages and embedded...
Seller University
Amazon cross‑border FBA shipments require four core export documents—customs declaration, packing list, commercial invoice, and power of attorney—and, for air...
Seller University
Amazon promotion tools—Coupons, Lightning Deals, and percentage‑off offers—drive peak‑season sales. Internal data shows 66% of shoppers hunt for value and 43%...
Seller University
Amazon’s Account Health Dashboard now shows ODR, Late Shipment Rate, Cancellation Rate and Valid Tracking Rate in real‑time. Sellers must keep ODR under 1%...
Seller University
Amazon’s Project Zero lets Brand Registry owners instantly delete counterfeit listings via a self‑service dashboard, leveraging an ML engine that scans over...
Seller University
The FBA Dashboard provides real‑time sales snapshot cards, IPI score, inbound shipment tabs and inventory age breakdown. Sellers can view units sold, revenue,...
Seller University
Amazon's Send to Amazon (STA) workflow consists of five mandatory steps—inventory selection, shipping method, label printing, carrier/pallet confirmation, and...
Seller University
Amazon’s new Seller Guide launches a 90‑day incentive clock that starts the moment the first SKU is live and bundles six programs—Automated Pricing, FBA,...
Seller University
In early 2024 Amazon published an official playbook for international sellers entering the U.S. marketplace, detailing steps such as brand‑name testing, USPTO...
Seller University