Overview

Amazon has released a comprehensive compliance guide for any seller listing button‑cell or coin batteries, whether sold as a separate item or embedded inside another product. The new rules, driven by tighter safety legislation and Amazon’s intensified enforcement, affect product listings, packaging, and documentation, making it essential for sellers to adapt immediately to avoid suspension or inventory hold.

Key Points

• Regulatory trigger — U.S. Reese’s Law classifies button and coin cells as high‑risk ingestion hazards, prompting Amazon to align its marketplace standards with the law.
• Scope of impact — Any ASIN that ships a battery inside a device (e.g., watches, key fobs), includes a pre‑installed cell, or lists the battery as an accessory must meet the new requirements.
• Documentation demand — Sellers must upload certified safety test reports and compliance certificates through the Seller Central portal before the listing can go live.
• Warning label mandate — Physical packaging and the digital product description must feature a child‑safety warning, an emergency‑ingestion notice, and the appropriate safety symbols; missing any element triggers instant suppression.
• Alphanumeric coding rule — Listings must use the IEC 60086 battery code (e.g., CR2032) that conveys chemistry, shape, diameter, and height; incorrect codes cause categorisation errors and block sales.
• Enforcement trajectory — Amazon’s compliance team is increasing audit frequency, and future policy updates are expected to tighten the documentation timeline and expand the list of required safety symbols.

How Amazon’s Button and Coin Battery Compliance Works

1. Catalog audit — The seller runs a SKU‑level review to flag every product that contains a button or coin cell, such as a LED candle that ships with a CR2025 battery.
2. Document collection — The seller obtains a lab‑issued test report confirming the battery meets UL 2054 standards and a certificate of compliance from the manufacturer, then stores the PDFs in a central folder.